This is a fully remote position, open to applicants in Germany.

📋 Description

• Lead our CRM and Retention team with both strategic and operational oversight, evolving it into a self-sufficient unit.

• Take charge of the CRM and Retention strategy throughout the entire customer journey, from onboarding to reactivation.

• Propel key business metrics such as Customer Lifetime Value, repeat purchase rate, retention, churn, and revenue generated from existing customers.

• Examine customer cohorts and behaviors, converting insights into actionable growth strategies.

• Enhance automated customer journeys across various channels including email, SMS, WhatsApp, and other pertinent platforms.

• Collaborate with Product, CRO, and Performance Marketing teams to prioritize initiatives that yield the most significant impact on both customers and the business.

⛳️ Requirements

• Several years of experience in CRM, Retention, or Lifecycle Marketing, preferably within a D2C, subscription, or consumer-focused setting.

• Proven track record of providing strategic and disciplinary leadership to a team.

• Profound knowledge of CLV, retention, churn, repeat purchase rates, cohorts, and LTV.

• A strategic thinker with a proactive hands-on approach and a commitment to ownership—not just managing responsibilities, but actively driving progress.

• Proficiency in German at C1 or C2 level.

• Strong command of English.

• Must be based in Germany.