Senior Analyst, Marketing Strategy – Health Care Delivery

This is a fully remote position, open to applicants in Rhode Island.

📋 Description

• Assist in performance measurement and enhancement efforts through analytics and data.

• Anticipate, track, and enhance marketing results.

• Play a role in growth strategy initiatives within retail and health services marketing.

• Lead integrated campaigns and experiences across both digital and physical platforms.

• Evaluate marketing and business performance metrics.

• Convert insights into practical recommendations for campaign enhancement and business decision-making.

• Implement and support cross-functional digital projects.

• Oversee comprehensive campaign delivery.

• Collaborate with Creative, Digital, Analytics, and Business teams.

• Work alongside SEO teams on LLM strategy.

• Discover opportunities to enhance customer value and growth.

• Identify areas for innovation and continuous improvement through data analysis, emerging trends, SEO, and AI/LLM-driven customer experiences.

• Create and sustain reporting, dashboards, and measurement frameworks.

• Deliver timely, accurate, and actionable insights to stakeholders.

• Report directly to the Senior Manager, Marketing Strategy – Health Care Delivery Growth.

• Collaborate with Marketing, Analytics, Digital, and business teams.

⛳️ Requirements

• Minimum of 2 years of marketing experience with a background in business, retail, healthcare, and consumer insights.

• At least 2 years of experience in retail marketing or digital marketing/strategy.

• Proven experience collaborating with cross-functional teams and stakeholders.

• Familiarity with Adobe Analytics.

• Strong analytical and strategic thinking abilities.

• Proficient in performance measurement and data accuracy.

• Skilled in digital analytics and tools, particularly Adobe Analytics.

• Experience in creating dashboards, reporting, and measurement frameworks.

• Capable of managing multiple priorities and leading digital initiatives.

• Bachelor’s degree or equivalent work experience required.

• High School Diploma plus 4 years of relevant experience may serve as an alternative to a bachelor’s degree.

• Preferred: Experience with Tableau and SQL for data analysis and reporting solution development.

• Preferred: Familiarity with Adobe Experience Manager (AEM) and Adobe Target.

• Ability to maintain regular working hours aligned with the Eastern Time Zone (EST/ET).

• Availability for meetings and collaboration during core business hours.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Paid time off.

• Retirement savings options.

• Wellness programs.

• Additional resources supporting physical, emotional, and financial well-being.

• CVS Health bonus, commission, or short-term incentive program in addition to base salary.