Senior Analyst, Marketing Analytics

This is a fully remote position, open to applicants in Alabama, +30 more states.

📋 Description

• Assist in the measurement and reporting across various paid media channels such as SEM, Paid Social, Display, and CTV.

• Take ownership of digital marketing measurement tools.

• Develop and maintain performance dashboards using Sigma.

• Create, update, and manage SQL queries and dbt models.

• Track channel performance and perform root cause analysis.

• Produce insights for campaign optimization.

• Set up and conduct quality assurance on pixels within Google Tag Manager.

• Oversee conversion uploads through Hightouch.

• Resolve measurement-related issues.

• Assist in designing and analyzing A/B tests as well as geo-experiments.

• Contribute to attribution, incrementality, and forecasting initiatives.

• Maintain measurement frameworks and identify necessary revisions to models.

• Collaborate closely with channel owners using virtual tools and team meetings.

⛳️ Requirements

• Over 4 years of experience in marketing or media analytics, specifically in a direct-to-consumer performance marketing setting with multi-million dollar monthly budgets, ideally in the financial services sector.

• Proficient SQL skills with the ability to independently write and debug queries.

• Required exposure to dbt and GitHub.

• Proven experience in building and maintaining dashboards in Sigma, Tableau, or similar BI tools.

• Strong understanding of paid media channels and metrics, including CPC, CPA, ROAS, and CAC.

• Familiarity with martech and measurement tools, including pixel configuration, conversion tracking, and troubleshooting.

• Experience using Google Tag Manager and/or Hightouch.

• Knowledge of attribution concepts.

• Experience with incrementality testing or Media Mix Modeling is advantageous.

• Self-motivated and capable of advancing projects with minimal supervision.

• Comfortable utilizing AI tools in everyday workflows.

• Must reside in one of Point's operational states: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance options.

• Flexible spending accounts (FSA) and health savings accounts (HSA).

• Unlimited paid time off.

• 10 company holidays.

• Option for fully remote work.

• In-person work environment available at the Palo Alto, CA headquarters.

• Fully paid parental leave, including state PFL supplementation to 100% of regular base salary, along with two additional weeks of fully paid leave, up to 8 weeks in states without PFL, and 4 weeks of fully paid transition time.

• Meaningful equity opportunities.

• 401K retirement plans.

• Guaranteed life insurance coverage.

• Short- and long-term disability insurance.

• Monthly stipends for internet and mobile plans.

• Wellness benefits.

• One-time reimbursement for home office setup.

• Company-provided equipment, including a MacBook and monitor.

• Virtual collaboration, team gatherings, and a people-first culture.