Senior Analyst – Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Utilize data to derive insights related to trends, user experiences, and behaviors to enhance digital marketing, mobile, and social strategies.

• Synthesize customer and campaign data from diverse sources into coherent narratives that yield clear conclusions and actionable insights.

• Serve as the subject matter expert in digital analytics.

• Assess site usability and effectiveness, along with the monetization of media campaigns.

• Provide actionable insights and recommendations derived from data results and best practices.

• Create visual representations of data in presentation decks and dashboards to offer comprehensive views of site user engagement.

• Develop and maintain dashboards using Power BI or Tableau, incorporating Adobe Analytics and other data sources.

• Conduct in-depth analyses through case studies to bolster recommendations and aid in decision-making.

• Employ Agile Delivery methodologies to monitor user stories, estimate effort levels, and plan sprints.

• Evaluate web projects, A/B tests, multivariate tests, and ad hoc requests.

• Assist with tag management needs and documentation, including user acceptance testing and validation of web reporting.

• Collaborate with multiple vendors to fulfill analytics requirements and optimize project processes.

• Organize and prioritize the work queue while managing stakeholder expectations.

• Engage in discussions regarding analytics delivery reprioritization with stakeholders.

⛳️ Requirements

• A Bachelor’s Degree is required.

• At least 3–5 years of experience in web metrics and/or analytics.

• Strong proficiency in Adobe Analytics, particularly with Analysis Workspace, and Adobe Target.

• Experience with data visualization tools such as Tableau or Power BI.

• Highly skilled in Excel, particularly in creating complex dashboards.

• Expert in PowerPoint, capable of designing analytics-based presentations and visualizations.

• Hands-on experience in analyzing, structuring, and interpreting substantial amounts of raw data into compelling visual narratives for business stakeholders.

• Ability to manage multiple tasks and swiftly adapt to changing and conflicting priorities while working independently.

• Eagerness to learn and assess new analytics technologies and stay updated on trends and tools.

• Experience in implementing analytics platforms, including web reporting tools and tag management software.

• Strong critical thinking, problem-solving capabilities, attention to detail, and organizational skills.

• Excellent written and verbal communication, along with client relationship management abilities.

🏝️ Benefits

• Competitive hourly compensation ranging from $50 to $60 per hour based on experience, with clear expectations and pay transparency.

• A non-exempt, billable-time role that offers consistent client exposure and the opportunity for approved overtime when project needs arise.

• 8 paid company holidays plus 1 floating holiday.

• Paid Time Off (PTO): 5 days annually, designed to align with company holidays and client schedules.

• 401(k) retirement plan with company matching to support long-term financial wellness.

• Medical, dental, and vision insurance.

• Health Savings Account (HSA).

• Coverage for short- and long-term disability.

• Employee Assistance Program (EAP).

• Basic life and AD&D insurance.

• Health Care and Dependent Care FSAs.

• Commuter benefits.

• Optional accident and critical illness coverage.

• Voluntary long-term care insurance.

• Additional life and AD&D insurance options.

• Continuous learning opportunities, growth, and training.

• Commitment to employee satisfaction and work/life balance.