Senior Business Analyst, Marketing

This is a fully remote position, open to applicants in Alabama, +46 more states.

📋 Description

• Act as a trusted advisor and collaborator within the Marketing department.

• Convert marketing process and system requirements into clear, actionable IT specifications.

• Develop and sustain relationships with senior stakeholders.

• Oversee discovery processes for intricate, multi-team projects.

• Facilitate workshops and alignment meetings that yield decisive outcomes.

• Foster cross-functional alignment amidst competing priorities.

• Guide peers on discovery processes, stakeholder engagement, and the quality of requirements.

• Refine and redefine problem statements while identifying root causes.

• Anticipate potential technical and business repercussions, highlighting associated risks.

• Align initiative requirements with broader organizational and domain priorities.

• Shape refinement and sprint planning for complex, multi-team initiatives.

• Ensure the quality of requirements throughout various initiatives.

• Lead User Acceptance Testing (UAT) coordination, ensuring coverage, quality, and comprehensiveness.

• Manage post-deployment validation and change management processes.

• Monitor adoption and identify issues until solutions function as intended.

• Maintain process maps, documentation, and the domain-level knowledge base.

• Design workflows assisted by AI, defining sequencing, inputs, outputs, and validation checkpoints.

• Keep an agent-readiness map updated and carry out periodic accuracy assessments for agents.

• Spot functional gaps and opportunities, providing actionable recommendations.

• Enhance BA team standards, templates, and toolkits.

• Participate in BA recruitment, onboarding, and community development.

⛳️ Requirements

• Strong understanding of IT business analysis fundamentals.

• Experience in requirements gathering.

• Proficient in systems thinking.

• Knowledge of SDLC/Agile delivery methodologies.

• Familiarity with the marketing domain.

• Experience with marketing technology (martech) systems.

• Understanding of data flows between marketing and CRM/CDP platforms.

• Knowledge of campaign and lead management process design.

• Familiarity with reporting and analytics infrastructure.

• Capability to lead discovery for intricate, multi-team projects.

• Ability to facilitate workshops and alignment sessions effectively.

• Skill in structuring complex, ambiguous business needs into actionable requirements.

• Proficient in leading UAT coordination across multiple teams and workstreams.

• Capability to manage process maps and documentation within a domain.

• Skill in designing multi-step AI-assisted workflows.

• Ability to define validation standards for AI-assisted outputs.

• Proficiency in conducting agent accuracy reviews and diagnosing root causes.

• Ability to contribute to the development of BA standards, templates, toolkits, hiring, onboarding, and community practice.

🏝️ Benefits

• Eligibility for the company bonus plan.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Basic life insurance coverage.

• 401(k) plan with employer matching contributions.

• Flexible vacation policy.

• Flexible sick leave policy.

• Twelve paid holidays per year.

• Winter office closure between Christmas and New Year's.

• Additional perks and benefits.