Marketing Data Analyst II

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Set up and manage Google Analytics along with various web analytics platforms.

• Develop and refine dashboards to enable stakeholders to track KPIs effectively.

• Evaluate user interactions and marketing channel efficiency to produce actionable insights.

• Aid in diagnosing tracking and data collection challenges.

• Perform ad hoc analyses and in-depth investigations to inform product and marketing strategies.

• Oversee the planning, implementation, and analysis of A/B testing initiatives.

• Track performance indicators and establish alerts for significant anomalies.

• Collaborate with cross-functional teams to comprehend objectives and translate them into measurement frameworks.

• Guide junior analysts on tools, best practices, and analytical methodologies.

• Report directly to the Director of Analytics and collaborate with a junior analyst.

⛳️ Requirements

• A bachelor's degree in computer science, mathematics, statistics, business, or a related field is required.

• A minimum of 3 years of experience in web, marketing, or product analytics is required.

• Expertise in platforms such as Google Analytics, Looker Studio, Tableau, or Power BI is required.

• Practical experience with Google Tag Manager or other tag management systems is required.

• Proficiency in SQL and strong skills in Excel/Google Sheets are necessary.

• Ability to troubleshoot tracking issues, conduct debugging, and perform quality assurance comfortably.

• Excellent communication skills to effectively convey findings to both technical and non-technical audiences.

• Familiarity with AUTOMOTIVE AGENCY and/or MARKETING AGENCY is highly preferred.

• Knowledge of A/B testing techniques and tools (e.g., Google Optimize, Optimizely) is highly preferred.

• Familiarity with HTML, CSS, JavaScript, Python, or Google App Script is a plus.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Wellness benefits

• Unlimited paid vacation

• Company benefit offerings

• Full-time salaried position

• Remote work