Senior Data Analyst, Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee cross-functional initiatives and manage projects with minimal oversight.

• Collaborate with data engineering teams to design and uphold BigQuery data models for Performance Marketing.

• Establish foundational data models for automated reporting and future AI-driven self-service data exploration.

• Collect and document the data requirements for Performance Marketing.

• Convert business inquiries into technical specifications and prioritize tasks based on their impact on the business.

• Manage prioritized data model specifications throughout engineering sprint cycles.

• Act as the intermediary between the analytics/reporting needs of Performance Marketing and data engineering teams.

• Create and implement reporting solutions that analyze business functions, operations, and performance metrics.

• Address ad hoc data and reporting requests from Performance Marketing and Managed Services leadership.

• Ensure that deliverables adhere to high standards of quality, accuracy, and relevance.

• Mentor and train junior analysts.

• Provide guidance and troubleshooting support within and beyond the analyst team.

⛳️ Requirements

• Bachelor’s Degree in Statistics, Mathematics, Data Science, Economics, Computer Science, or another quantitative discipline, or equivalent relevant experience.

• A minimum of 4 years in an analytical capacity.

• Proficient understanding of performance marketing metrics, including leads, clicks, conversion/click-through rates, cost-per-lead, and attribution.

• Capability to design reusable and scalable data structures instead of one-time reports.

• Familiarity with sprint-based delivery methodologies (Agile/Scrum).

• Ability to articulate clear technical requirements for data engineers.

• Outstanding verbal and written communication abilities.

• Strong interpersonal skills and the ability to collaborate across functions.

• Exceptional analytical, problem-solving, and decision-making capabilities.

• Strong quality control skills.

• Ability to juggle multiple projects under tight deadlines.

• Proficiency in MS Office Suite, Google Suite, and SQL.

• Flexibility to adapt to a complex and evolving environment.

🏝️ Benefits

• Medical, dental, and vision insurance plans.

• Paid time off.

• Sick leave.

• 401k plan with full contribution matching up to 4%.

• Up to 12 weeks of parental leave, with 6 weeks paid.

• Up to $5,250 annually for tuition reimbursement for continuing education.

• Flexible working environment and schedule.

• Optional travel for team-building and in-person strategy/planning sessions.