Senior Analyst, Field Marketing

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Create and implement strategic field marketing initiatives that align with business objectives and enhance pipeline growth for the AMER team.

• Collaborate with sales teams to develop marketing campaigns that address customer challenges, drive pipeline, and expedite deal closures.

• Organize and execute events, webinars, and digital marketing campaigns aimed at boosting brand visibility, generating leads, and facilitating pipeline advancement.

• Assess marketing effectiveness and refine campaign performance, return on investment (ROI), and conversion rates.

• Coordinate with Sales and Marketing leadership regarding campaign priorities, feedback on programs, and opportunities for sales enablement.

• Work together with channel marketing owners, such as email and paid media, to develop a unified marketing strategy for the nonprofit sector.

• Keep abreast of trends in the nonprofit sector to guide marketing messaging and strategic direction.

• Spearhead integrated marketing initiatives across email, digital platforms, events, and paid media.

• Partner with Product Marketing, Industry Experts, and Program Managers to execute scalable marketing campaigns.

• Oversee relationships with agencies and vendors involved in both live and digital experiences.

• Analyze and enhance campaign performance using data dashboards and reporting tools.

• Contribute to thought leadership and content marketing initiatives that resonate with sector trends and customer requirements.

⛳️ Requirements

• A minimum of 5 years of marketing experience in B2B or mission-driven organizations, ideally with a background in the nonprofit sector.

• Familiarity with the dynamics, language, and values of the nonprofit industry.

• Strong organizational and analytical abilities, with a proven history of leveraging data to inform strategic decisions.

• Demonstrated success in executing integrated campaigns, email marketing, and lead nurturing strategies.

• Exceptional communication and storytelling skills, including the capability to effectively present insights to stakeholders.

• Experience with Salesforce CRM, Business Intelligence tools (such as Tableau, Einstein Analytics), and marketing automation platforms is advantageous.

🏝️ Benefits

• Time off programs

• Medical insurance

• Dental insurance

• Vision insurance

• Mental health support

• Paid parental leave

• Life insurance

• Disability insurance

• 401(k)

• Employee stock purchasing program

• Incentive compensation may be available for certain roles

• Equity may be available for certain roles