Associate Director, Regional Marketing – Southwest

This is a fully remote position, open to applicants in Texas.

📋 Description

• Report directly to the West Director of Regional Marketing.

• Create and implement strategies and tactics for Key Opinion Leaders (KOLs) that support BeOne’s hematology oncology products within the United States.

• Collaborate effectively with Sales, Medical Affairs, Market Access, Training, Commercial Operations, and Business Analytics teams.

• Act as a Regional Marketer on the Customer Enterprise Team, focusing on the Hematology portfolio, including Brukinsa and Beqalzi.

• Develop and execute integrated KOL and customer engagement strategies and plans for Brukinsa and Beqalzi.

• Forge partnerships with external KOL customers and partners, influencing commercial strategies with internal stakeholders.

• Represent BeOne at meetings, conferences, and events both within the US and internationally as required.

• Create a promotional speaker bureau strategy along with educational programs.

• Implement integrated commercial and marketing initiatives at national and regional scientific gatherings.

• Identify, prioritize, and communicate market insights, challenges, barriers, and potential solutions.

• Generate promotional peer-to-peer content and programming, including product theaters and conference promotional education.

• Design and execute commercial advisory boards to guide brand strategies.

• Assess and apply innovative KOL tactics to achieve brand objectives.

• Contribute to Quarterly Business Reviews (QBR), brand/tactical planning, and Launch Readiness Reviews.

• Drive business outcomes and contribute to cultural and people initiatives that align with BeOne’s mission and values.

⛳️ Requirements

• A minimum of 8 years of experience in pharmaceutical marketing or a related field.

• At least 3 years of experience in Hematology Oncology sales and/or marketing is preferred.

• Previous experience with biotech or pharmaceutical product launches in the US market is preferred.

• Proven ability to build actionable and meaningful relationships with KOL customers and internal commercial teams, including medical affairs and clinical development colleagues.

• Proficient in influencing cross-functional teams and engaging with both internal and external stakeholders, as well as scientific and commercial teams.

• Exceptional interpersonal, verbal, and written communication abilities.

• Capability to synthesize data and deliver clear presentations of commercial insights, opportunities, and risks.

• Strong skills in communication, strategic agility, achieving results, and fostering teamwork and collaboration.

• A Bachelor’s degree is required.

• Proficiency in PC usage and Microsoft Office Suite.

• Ability to craft compelling presentations using PowerPoint.

• Competence in managing and optimizing workflow processes with Excel.

• Willingness to travel 50% or more of the time.

🏝️ Benefits

• Eligibility for an annual bonus plan or incentive compensation plan.

• Discretionary equity awards.

• Participation in the Employee Stock Purchase Plan.

• Comprehensive medical insurance.

• Dental coverage.

• Vision insurance.

• 401(k) retirement plan.

• Flexible Spending Account (FSA) / Health Savings Account (HSA).

• Life insurance coverage.

• Paid Time Off (PTO).

• Wellness programs.