Retention and Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Take full ownership of email marketing within Klaviyo, overseeing flows, campaigns, deliverability, list health, and the promotional calendar.

• Manage SMS strategy, including list growth, compliance, flows, and campaigns using Postscript.

• Ensure coordination between email and SMS to prevent duplicate messaging.

• Transition campaigns to engagement-based segments while maintaining inbox placement and sender reputation.

• Conduct audits and repair broken, inactive, or incomplete flows.

• Set up segmentation, naming conventions, and reusable templates.

• Revamp post-purchase onboarding, cross-sell, replenishment, win-back, and VIP lifecycle flows.

• Develop replenishment programs centered around maintenance intervals for oil, filters, fluids, and additives.

• Create and document structured tests, hypotheses, results, and insights.

• Manage subscription messaging in Stay.AI, including upcoming order, cancellation, save, and win-back flows through Zaymo.

• Expand subscriptions beyond oil and enhance upselling into high-margin SKUs.

• Monitor net subscriber growth, tracking new, canceled, and reactivated subscribers.

• Share retention audiences and suppression lists with the performance marketing team and align promotions with media expenditures.

• Analyze new customer cohorts alongside performance and ecommerce teams.

• Oversee post-purchase offer strategies in Rebuy and improve list capture at various site entry points.

• Provide briefs for creative assets and craft conversion-oriented copy.

• Integrate retention activities into monthly marketing planning.

• Report on channel contributions and retention KPIs using Triple Whale.

• Report metrics including returning customer revenue, revenue per recipient, click rate, list growth, SMS revenue against costs, net subscriber growth, and repeat purchase rate.

• Analyze repeat rates by entry product and channel.

• Identify and estimate the highest-impact opportunities for monthly retention improvements.

• Complete a 90-day action plan covering platform audits, flow repairs, rebuilding post-purchase and replenishment processes, engagement-based sending, core SMS flows, subscription win-back efforts, and the inaugural monthly retention report.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in email and SMS marketing within a DTC ecommerce setting.

• Extensive expertise in Klaviyo, including flows, campaigns, segmentation, deliverability, A/B testing, and reporting.

• Practical experience with Postscript or a similar dedicated SMS platform like Attentive, focusing on compliance and list growth.

• Proven success in enhancing and scaling lifecycle programs, demonstrated by measurable impacts on repeat revenue and retention.

• Experience in subscription lifecycle management, including cancellation, save, and win-back strategies.

• A strong history of testing with documented results, including those that were unsuccessful.

• Collaborative experience working alongside a paid media team and an ecommerce or site team, sharing objectives and data.

• Proficiency in conversion-focused copywriting and the ability to develop comprehensive creative briefs.

• Capability to diagnose broken triggers or integrations.

• Preferred experience in the automotive, aftermarket, powersports, or hard-parts categories.

• Familiarity with Stay.AI, Recharge, Skio, or similar Shopify subscription platforms is preferred.

• Experience with Rebuy or similar post-purchase tools, and Zaymo or other interactive email platforms is preferred.

• Knowledge of attribution tools such as Triple Whale or Northbeam is preferred.

• Experience migrating an SMS program between platforms is preferred.

• Technical familiarity with Shopify, Klaviyo, Postscript, and Stay.AI event integrations is preferred.

• Experience at a growth-stage DTC brand with revenues between $10M and $100M is preferred.

🏝️ Benefits

• Health, Vision, Dental, and Life Insurance options (accessible after 60 days of employment).

• Retirement plan featuring a Simple IRA with a 3% company match (available after 60 days of employment).

• Paid Time Off (available after 60 days of employment).

• Company-sponsored employee-only YMCA membership (available after 60 days of employment).

• No Entitlement Self-Funded Quarterly Incentive Program if profit targets are achieved (available after 90 days).

• Growth opportunities within a rapidly expanding ecommerce organization.