Healthcare Segment Marketing Manager

This is a fully remote position, open to applicants in Texas, +1 more state.

📋 Description

• Responsible for developing and implementing the marketing strategy for the Healthcare segment within the Americas.

• Act as the marketing lead for Rackspace’s corporate narrative in Healthcare, ensuring uniform messaging across regions in collaboration with International Marketing.

• Convert business and sales priorities into integrated marketing programs that are focused on accounts and pipelines.

• Create and implement omnichannel Healthcare initiatives encompassing ABM, digital and social media, email, webinars, events, executive engagement, field programs, content, and partner activation.

• Collaborate with Healthcare Sales to identify key accounts, target audiences, and pipeline opportunities, facilitating the transition of engagement into sales follow-up.

• Ensure campaign attribution and maintain visibility into sourced and influenced pipeline.

• Enhance Rackspace’s visibility within Healthcare communities such as HIMSS, CHIME, KLAS, This Week Health, and 229 Project.

• Build strategic alliances with Dell Technologies, AMD, and other key partners to develop joint Healthcare initiatives and increase pipeline.

• Manage Healthcare messaging and content frameworks, including content libraries, campaign resources, web presence, sales enablement, and thought leadership.

• Oversee the Healthcare marketing budget while assessing program performance and ROI.

• Work in tandem with Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications teams.

• Evaluate lead generation, account engagement, pipeline creation and influence, conversion metrics, and program ROI.

• Prepare and present strategies, pipeline contributions, performance insights, and recommendations for QBRs, operating reviews, and discussions with senior stakeholders.

• Travel domestically up to 30% for healthcare community events and alliance or field presence.

⛳️ Requirements

• High School Diploma or regional equivalent is required.

• A Bachelor's Degree is necessary, preferably in a related field.

• Additional relevant experience may be considered in place of the degree requirement at the discretion of management.

• 8–11 years of experience in B2B marketing is essential.

• Proven expertise in segment marketing, demand generation, ABM, field marketing, content creation, or partner activation.

• A solid record of executing integrated, omnichannel programs that generate qualified demand and influence pipeline.

• Experience working alongside Sales leadership and collaborating with cross-functional Marketing teams in a matrixed environment.

• Marketing experience within the healthcare industry and familiarity with the Healthcare buyer landscape and industry communities.

• Advanced knowledge of B2B marketing strategies, demand generation, ABM, field marketing, customer lifecycle management, and integrated campaign execution.

• Strong grasp of lead generation, account engagement, opportunity progression, pipeline management, revenue tracking, attribution, and ROI analysis.

• Familiarity with marketing automation, CRM, campaign measurement, and reporting tools, including HubSpot and Salesforce or equivalent platforms.

• Understanding of partner and alliance marketing frameworks, including joint go-to-market strategies, co-marketing, MDF, and partner-led demand generation.

• Must have legal authorization to work in the US for any employer.

• This position does not qualify for sponsorship.

• Proficient in Asana, HubSpot, Salesforce, content and messaging development, marketing attribution, data analysis, AI-assisted marketing workflows, and executive communication.

🏝️ Benefits

• Annual bonus or incentive opportunities.

• Equity awards available.

• Employee Stock Purchase Plan (ESPP).

• Comprehensive benefits package as outlined by Rackspace.

• Remote work options for employees not situated near San Antonio, TX.

• Hybrid work schedule for those near Rackspace's headquarters in San Antonio, TX: two days in-office and three days working from home.