Senior Analyst, Digital Messaging Operations

This is a fully remote position, open to applicants in Rhode Island.

📋 Description

• Assist in the implementation, upkeep, and enhancement of digital communication platforms utilized for outbound messaging.

• Execute, ensure quality, monitor, and enhance customer communications on a daily basis.

• Collaborate with teams in Marketing, Operations, Engineering, Architecture, and Analytics.

• Define user stories and aid the Agile product team backlog.

• Optimize the execution of team priorities.

• Uphold the conceptual and technical integrity of features and components.

• Oversee and document project activities, including meeting notes, presentations, and status updates.

⛳️ Requirements

• Minimum of 3 years of experience in Marketing, Product, Business, Consulting, or IT.

• At least 3 years of experience in enabling, administering, or deploying marketing communications platforms for large-scale cross-channel communications.

• Preferred experience with Salesforce Marketing Cloud; other relevant experience may include Braze, Adobe Campaign, InfoBip, Marketo, Oracle Eloqua, Responsys, IBM Watson, etc.

• A minimum of 3 years of experience in enabling technical solutions for marketing-related functions, such as channel acquisition, preferences and consent management, customer retention, or cross-channel personalization.

• Over 3 years of experience with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio, and Journey Builder.

• More than 3 years of practical experience with HTML, CSS, AMPscript, SSJS, and SQL.

• Familiarity with SFMC data views and tracking extracts.

• Capability to multitask and manage multiple priorities across different lines of business.

• Strong project management skills.

• Ability to maintain comprehensive and current documentation, including meeting notes, PowerPoint presentations, and project status documentation.

• Excellent critical-thinking and solution-oriented problem-solving abilities.

• Proficient in collaborating with internal and external stakeholders, including IT, Product Management, Marketing, Merchandising, Call Centers, and Operations.

• Outstanding oral and written communication skills.

• Exceptional organizational, presentation, and interpersonal skills.

• Salesforce Marketing Cloud certification is preferred.

• Experience in Digital Healthcare is a plus.

• Familiarity with campaign management or marketing orchestration platforms.

• Proven experience managing multiple projects simultaneously from conception to completion within tight deadlines.

• Understanding of Agile processes such as Scrum, Kanban, or SAFe.

• A Bachelor's degree in Marketing, Engineering, or Computer Science is preferred.

🏝️ Benefits

• CVS Health bonus, commission, or short-term incentive program in addition to the base pay range.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Paid time off.

• Retirement savings options.

• Wellness programs.

• Additional resources supporting the physical, emotional, and financial well-being of colleagues and their families.