Senior Alliance Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Formulate and implement comprehensive alliance marketing strategies in collaboration with the strategic technology partner.

• Develop annual and quarterly joint marketing initiatives that align with business goals, solution priorities, and revenue objectives.

• Oversee marketing investments and establish metrics for success.

• Relay program performance and business impact to relevant stakeholders.

• Plan and execute collaborative digital marketing campaigns across various channels including email, webinars, content syndication, social media, paid media, and account-based marketing.

• Create and manage both in-person and virtual events, executive programs, customer engagement activities, regional marketing initiatives, and participation in industry conferences.

• Generate messaging, content, sales enablement resources, and customer testimonials in partnership with internal teams and alliance partners.

• Spearhead joint thought leadership and speaking engagement initiatives.

• Enhance campaign execution across diverse regions and markets.

• Work alongside sales and alliance partner teams to convert marketing-generated leads into revenue.

• Ensure adherence to brand guidelines across co-branded marketing materials, campaigns, events, and digital assets.

• Act as the main marketing contact between Rocket Software and stakeholders from strategic technology partners.

• Recognize opportunities, align priorities, and facilitate execution with partner marketing, sales, alliance, and operations teams.

• Collaborate with solution marketing, campaign marketing, regional marketing, digital marketing, analyst relations, and sales organizations.

• Identify, test, and scale methods for generating partner-sourced and partner-influenced sales pipelines.

• Assess emerging channels, technologies, and campaign methodologies.

• Utilize data, insights, and experimentation to enhance performance and discover growth opportunities.

• Establish repeatable best practices within Rocket Software's strategic alliance ecosystem.

• Build trusted relationships, launch joint campaigns, create a scalable operational model, introduce innovative pipeline generation strategies, and provide guidance on partnership expansion.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Over 7 years of B2B technology marketing experience, encompassing partner, alliance, channel, demand generation, or field marketing.

• Experience with enterprise software, infrastructure, data, AI, modernization, or hybrid cloud solutions.

• Proven success in developing and executing integrated marketing campaigns that yield measurable pipelines and revenue results.

• Experience collaborating with strategic technology partners, global systems integrators, cloud providers, or enterprise software alliances.

• Strong project management expertise with the capacity to handle multiple projects simultaneously.

• Exceptional communication, presentation, and stakeholder management skills.

• Significant experience navigating complex, highly matrixed organizations while fostering cross-functional influence and alignment.

• Demonstrated ability to work collaboratively across global marketing, sales, operations, and executive leadership teams.

• Strong analytical skills with a history of using data to inform decisions and enhance performance.

• Familiarity with marketing automation and CRM systems such as Salesforce, Marketo, or comparable platforms.

• Experience supporting global alliance or regional partner marketing programs.

• Background in partnerships with large technology ecosystem partners, including HPE (preferred).

🏝️ Benefits

• Equal opportunity employer.

• Reasonable accommodations for individuals with physical and mental disabilities.

• Background and reference checks as part of the hiring process.

• AI-powered tools and technologies to boost efficiency, enhance decision-making, and deliver greater impact.

• Continuous learning and responsible utilization of AI.