Senior Affiliate Marketing Strategist, Lead Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of performance for lead-generation and pay-per-call initiatives in the home services, fintech, and education sectors.

• Act as a primary client liaison for strategic and account-related inquiries.

• Engage in weekly client meetings to discuss progress and strategy.

• Supervise account reporting and ensure timely follow-up communications.

• Formulate strategies and tactical plans aimed at fulfilling client objectives.

• Manage daily optimization efforts for lead-generation programs to meet CPL, CPA, cost per qualified lead, and lead-to-sale/close-rate targets.

• Construct and oversee a diverse publisher mix that includes comparison and review sites, content and SEO publishers, call centers, lead aggregators, native/search arbitrage partners, email partners, and coupon partners.

• Administer call-tracking and lead-validation systems, covering aspects such as call-duration thresholds, buyer and payout structures, IVR/call-quality scoring, lead scrubbing, deduplication, and feedback loops.

• Direct lead-quality and compliance management, focusing on fraud detection, TCPA compliance, consent capture, disclosures, and specific regulatory obligations for various verticals.

• Negotiate and structure payouts including CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share models.

• Establish bid and payout strategies for different verticals.

• Collaborate with CRM, call-center, and sales teams to enhance downstream outcomes.

• Analyze program data to uncover opportunities and address issues.

• Lead affiliate recruitment, activation, optimization, compliance, creative asset management, and reporting activities.

• Facilitate partnerships and placements with new affiliates.

• Maintain publisher relationships and effective communication.

• Represent Tinuiti at industry conferences and events as required.

• Streamline processes and introduce innovative solutions to bolster client success.

• Provide training and mentorship to strategists and specialists through playbooks, SOPs, workshops, office hours, and account reviews.

• Mentor junior team members and delegate tasks appropriately.

⛳️ Requirements

• A minimum of 7 years of experience in affiliate or performance marketing, with at least 5 years dedicated to lead generation.

• Hands-on expertise in managing pay-per-call and lead-gen programs, including call tracking, lead form submissions, and lead validation processes.

• Familiarity with lead generation-heavy industries such as home services, fintech/financial services, and education; experience in insurance, legal, health, and solar sectors is also advantageous.

• Proficient with affiliate networks and platforms such as Impact, Rakuten, and CJ.

• Solid understanding of lead-generation compliance, including TCPA, consent capture, vertical-specific regulations, fraud detection, and quality management.

• Strong analytical abilities, encompassing funnel and unit economics.

• Advanced proficiency in Excel/Sheets and PowerPoint/Slides.

• A bachelor's degree is required.

• Willingness to travel up to 30%, varying based on client needs.

• Previous experience in training or mentoring colleagues, or creating enablement materials.

• Skills in affiliate recruitment, relationship management, budget oversight, and daily program operations.

• Familiarity with CRM systems or offline conversion feedback and quality scoring methodologies.

• Basic knowledge of HTML is preferred.

• Experience with lead-generation and call platforms like Ringba, Invoca, Retreaver, and LeadsPedia/CAKE-type systems is a plus.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off policies.

• 20 paid holidays annually.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts available.

• Retirement plan with a 4% match at 100% of contributions.

• Fringe benefits.

• Forma services.

• Unlimited Telemedicine and Teletherapy at no cost.

• Thankful giving initiatives.

• Equity options.

• Birthing parents receive 16 weeks of paid leave at 100% salary.

• Partners are entitled to 12 weeks of parental leave.

• On-demand learning opportunities.

• A mentorship program.

• Leadership and management development programs and resources.

• Discretionary performance bonuses.