Senior Advisor – Creator Partnerships, Programs

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Formulate and implement ALSAC's long-term strategy for creator partnerships, focusing particularly on YouTube creators and creator-driven media ecosystems.

• Identify, onboard, nurture, and manage relationships with influential creators, creator-owned businesses, talent agencies, management firms, and production companies.

• Act as ALSAC's primary contact for strategic creator partnerships and long-term advocacy for creators.

• Create tailored engagement strategies targeting awareness, fundraising, content, and enterprise initiatives.

• Develop and sustain a pipeline of creator opportunities that align with enterprise priorities.

• Craft and execute a long-term vision to enhance ALSAC's creator ecosystem and partner network.

• Track emerging trends among creators, audience behaviors, creator-owned businesses, and developments on various platforms.

• Set up scalable frameworks for creator recruitment, activation, stewardship, and the measurement of partnerships.

• Provide guidance to senior leadership regarding trends in the creator economy and strategic growth possibilities.

• Collaborate with creators and internal teams on mission-driven narratives across YouTube and creator-led platforms.

• Source and facilitate content initiatives led by creators to enhance awareness, audience growth, engagement, and fundraising efforts.

• Collaborate with the Content & Creative, Marketing, and Communications teams on creator integrations and co-produced content.

• Support creator involvement in campaigns, fundraising activities, content projects, and enterprise events.

• Work with the YouTube Channel Growth & Strategy Lead on creator collaborations and audience expansion.

• Represent ALSAC and St. Jude to creators, agencies, platforms, production companies, and industry stakeholders.

• Develop creator-led opportunities that align with enterprise priorities.

• Create measurement frameworks to assess short-term performance and long-term relationship value.

• Communicate creator strategies, performance metrics, opportunities, and trends to senior and executive leadership.

• Establish reporting frameworks that measure awareness, engagement, fundraising, and audience growth.

• Lead cross-functional teams in executing creator partnership initiatives.

• Oversee budgets, planning processes, timelines, and operational requirements.

⛳️ Requirements

• A Bachelor's Degree in Marketing, Communications, Business, Entertainment, Public Relations, Digital Media, Development, or a related field is required.

• A minimum of 7 years of experience in creator partnerships, influencer marketing, talent relations, entertainment marketing, digital media, strategic partnerships, or similar fields.

• Comprehensive understanding of the creator economy, YouTube creator ecosystems, creator business models, and talent management frameworks.

• Proven track record of developing and managing strategic partnerships with creators.

• Excellent skills in relationship-building, negotiation, communication, and influence.

• Demonstrated ability to work efficiently with executive stakeholders and prominent external partners.

• Preferred: Established connections within the YouTube creator ecosystem.

• Preferred: Experience collaborating directly with creator agencies, managers, talent representatives, or production companies.

• Preferred: Background in supporting creator-led fundraising, social impact initiatives, or mission-driven organizations.

• Preferred: Experience in building sustainable creator ecosystems as opposed to campaign-based influencer initiatives.

🏝️ Benefits

• Core Medical Coverage: affordable low deductible Medical, Dental, and Vision Insurance plans.

• 401K Retirement Plan with a 7% Employer Contribution.

• Generous Paid Time Off.

• Maternity/Paternity Leave.

• Infertility Treatment Program.

• Adoption Assistance.

• Education Assistance.

• Opportunities for Enterprise Learning and Development.