Senior AdTech, Digital Marketing

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take charge of audience engagement across digital and omnichannel platforms, focusing on how audiences are organized for advertiser use and how performance is tracked within the data framework.

• Leverage experience in digital marketing, adtech, or audience engagement from the perspective of brands, agencies, publishers, or platforms.

• Execute hands-on campaigns across key digital and audience platforms, including the uploading of custom and matched audiences.

• Activate first-party data by managing onboarding, audience synchronization, identifiers, and match rate economics.

• Coordinate omnichannel campaigns by integrating digital efforts with CRM and direct marketing channels.

• Oversee attribution, design test and control methodologies, and assess incrementality.

⛳️ Requirements

• Familiarity with consent protocols, identity management, and the transition away from third-party identifiers.

• Hands-on experience with DSP or SSP and an understanding of OpenRTB mechanics.

• Knowledge of IAB Tech Lab audience taxonomy and seller-defined audiences.

• Experience in data monetization or audience sales.

• Skills in data collaboration and privacy-preserving audience matching.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work schedule and remote work options.