Senior Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and manage account risks and opportunities.

• Create, launch, and optimize lead-generation and appointment-booking campaigns on Meta.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Diagnose campaigns that are underperforming and recommend performance enhancements.

• Develop testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and scripts for video sales letters targeting financial services audiences.

• Create hooks, angles, offers, and variations in messaging for testing purposes.

• Derive creative and messaging hypotheses from performance analytics.

• Collaborate with video editors and provide guidance on creative direction.

• Utilize AI tools to streamline research and copy development processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations while ensuring accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Proven experience managing multiple client accounts while leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards established performance objectives while fostering client retention.

• Strong skills in direct-response copywriting, including ads and scripts.

• Experience in developing and testing creative concepts, including hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Expertise in direct-response advertising.

• Candidates in the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels.

• Upper compensation range candidates should highlight measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative efforts.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Work Schedule.

• Performance-Based Bonus.