Senior Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Recognize and address account risks and opportunities.

• Create, launch, and optimize Meta campaigns for lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Assess underperforming campaigns and identify enhancements likely to yield better results.

• Formulate testing strategies across audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to create hypotheses for creative and messaging improvements.

• Collaborate with video editors and provide creative guidance.

• Employ AI tools to expedite research and copy development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues arising between advertising platforms and client systems.

• Analyze media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of direct experience in paid media, with significant responsibility for Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing strategy discussions simultaneously.

• Demonstrated ability to steer campaigns towards defined performance objectives while fostering client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Familiarity with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates seeking upper compensation must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options.

• Flexible Scheduling.

• Performance Bonus incentives.