Senior Account Manager, Performance Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Manage client relationships from strategy formulation to execution across a select portfolio of 1 to 5 accounts, depending on their complexity and expenditure.

• Conduct weekly performance meetings with founders, CMOs, and marketing directors.

• Collaborate with the Head of Paid Media to create cross-channel strategies encompassing Meta, Google, TikTok, CTV, and email.

• Provide recommendations for budget allocation informed by attribution analysis and conversion metrics.

• Distinguish between genuine performance challenges and normal fluctuations, proactively identifying issues and proposing solutions.

• Challenge client assumptions when data indicates a more effective approach.

• Convert attribution data into straightforward, actionable business insights.

• Manage discussions concerning underperformance, budget adjustments, and flawed testing setups.

• Oversee cross-channel performance and spot opportunities for optimization.

• Link marketing performance to revenue, CAC payback, and LTV.

• Collaborate with media buyers to turn strategy into actionable plans.

• Work alongside the creative team on testing frameworks and asset production.

• Coordinate timelines for creative production, web development, and campaign rollouts.

• Ensure agency operations align with client business objectives while managing multiple priorities.

• Articulate Google campaign strategy and diagnostics, including Performance Max configurations, branded expenditure, Shopify feeds, Merchant Center challenges, attribution, and reporting discrepancies.

• Facilitate client discussions regarding Meta and TikTok performance, including ASC scaling and Spark Ads.

⛳️ Requirements

• Over 5 years of experience in managing performance marketing campaigns or client accounts with strategic oversight.

• Direct, hands-on expertise with Google Ads, covering Search, Shopping, Performance Max, and Demand Gen.

• Proficient understanding of Meta Ads and TikTok Ads, adequate for leading client discussions across all three platforms.

• Proficient in GA4, Looker Studio, and cross-channel attribution.

• Experience managing accounts with monthly expenditures of $100K or more, or comparable complexity in budget oversight.

• Agency experience is strongly preferred; in-house candidates should have engaged with external partners or executive-level stakeholders strategically.

• Proven capability to navigate challenging discussions while maintaining trust when conveying difficult truths.

• Experience in DTC or e-commerce is mandatory.

• Experience in premium or luxury sectors is highly preferred.

• Comfortable working in remote, asynchronous environments with distributed teams.

• Strong project management abilities.

• Must be located in the United States or Canada.

🏝️ Benefits

• Bonus opportunities linked to client results and ownership behaviors.

• Paid time off.

• Paid holidays.

• Support for professional development.

• Fully remote work environment.