Senior Account Manager, Performance Marketing

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Manage client relationships from initial strategy to final execution for a select portfolio of 1 to 5 accounts, based on complexity and budget.

• Conduct weekly performance discussions with founders, CMOs, and marketing directors.

• Collaborate with the Head of Paid Media to create integrated strategies across Meta, Google, TikTok, CTV, and email channels.

• Develop budget allocation suggestions informed by attribution analysis and conversion metrics.

• Distinguish between genuine performance issues and typical variances, proactively offering solutions.

• Challenge client assumptions when data presents a more effective strategy.

• Convert complex attribution data into practical business insights.

• Facilitate discussions regarding underperformance, budget adjustments, and flawed testing setups.

• Oversee cross-channel performance and pinpoint optimization opportunities.

• Link marketing performance to revenue, customer acquisition cost (CAC) payback, and lifetime value (LTV).

• Coordinate efforts among media buyers, creative teams, web developers, and campaign rollouts.

• Collaborate with the creative team on testing roadmaps and asset creation.

• Oversee project timelines and manage multiple priorities across distributed teams.

• Ensure alignment between agency operations and client business objectives.

• Enhance agency operations and client retention through strategic contributions.

⛳️ Requirements

• Minimum of 5 years managing performance marketing campaigns or client accounts with strategic oversight.

• Direct hands-on experience with Google Ads, including Search, Shopping, Performance Max, and Demand Gen.

• Proficient knowledge of Meta Ads and TikTok Ads, enabling effective client discussions across all three platforms.

• Fluent in GA4, Looker Studio, and cross-channel attribution methodologies.

• Experience managing accounts with monthly budgets exceeding $100K, or equivalent complexity in budget handling.

• Agency background strongly preferred, or in-house experience with external partners or executive-level stakeholders in a strategic role.

• Demonstrated ability to navigate challenging conversations while maintaining trust when conveying difficult truths.

• Required experience in direct-to-consumer (DTC) or e-commerce sectors.

• Preference for candidates with experience in premium or luxury markets.

• Comfortable working in remote, asynchronous environments with distributed teams.

• Strong project management abilities.

• Must be based in the United States or Canada.

• Capability to understand Performance Max structure, asset group logic, audience signals, feed health, and branded contamination.

• Ability to diagnose common issues related to Shopify feeds and Merchant Center.

• Familiarity with branded spending strategies, marketing efficiency ratio (MER), blended CAC, incrementality, attribution windows, conversion lag, and platform reporting variances.

• Basic knowledge of Connected TV and email marketing.

🏝️ Benefits

• Bonus opportunities linked to client success and ownership behaviors.

• Paid time off.

• Paid holidays.

• Support for professional development.

• Fully remote work environment.

• Freedom to address challenges independently without excessive layers of approval or internal politics.