Senior ABM Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Collaborate with Sales Leaders and teams through one-on-one meetings, Quarterly Business Reviews (QBRs), and strategic planning sessions to align marketing efforts with sales objectives.

• Design and implement targeted, account-focused marketing strategies to boost pipeline, enhance customer relationships, acquire new business opportunities, and facilitate cross-selling.

• Act as a strategic Account-Based Marketing (ABM) partner for sales by utilizing intent data, engagement indicators, and AI-driven insights.

• Represent Rocket Software at significant industry events while supporting prospects, partners, and customers.

• Lead go-to-market initiatives and coordinate integrated marketing strategies for regional sales efforts.

• Plan and operationalize multi-touch account and territory engagement programs across digital, field, executive, and partner-led channels.

• Collaborate with solution marketing, creative teams, marketing operations, and other cross-functional teams to ensure alignment in strategy and messaging.

• Incorporate Rocket's partner ecosystem into regional field and ABM strategies.

• Analyze ABM program outcomes, including pipeline impact, engagement metrics, and ROI, and adjust strategies and execution accordingly.

• Enhance processes, tools, and execution frameworks to increase the effectiveness of account-based and field marketing efforts.

⛳️ Requirements

• A minimum of 5+ years of experience in field marketing, account-based marketing, or B2B regional marketing.

• Previous sales experience is advantageous.

• Ideally, experience with Cyber Security or IT Modernization solutions.

• Proficiency in SFDC and 6sense.

• Bachelor's degree or its equivalent.

• Strong understanding of marketing principles, practices, processes, tactics, and tools, including ABM and data-driven marketing methodologies.

• Capability to understand, anticipate, and support Sales priorities and initiatives.

• Competence in managing vendors, budgets, and ROI.

• A commitment to operational excellence and delivering superior customer experiences.

• Willingness to travel for 5 or 6 key events annually.

• Alignment with Rocket's core values of empathy, humanity, trust, and love.

• BA or BS degree; Marketing or business degree is highly preferred.

• Responsibility for safeguarding information security and protecting company data and IT resources according to the role.

• Adherence to relevant citizenship and immigration status employment regulations.

🏝️ Benefits

• Equal opportunity employment.

• Reasonable accommodations for individuals with physical and mental disabilities.

• Background and reference checks as part of the hiring process.

• Access to AI-powered tools and technologies to enhance efficiency, decision-making, and overall impact.

• An inclusive workplace environment that emphasizes diversity, inclusion, and equity.