SEM Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Convert client revenue, profitability, acquisition, and growth goals into effective channel strategies, media plans, budget suggestions, and testing roadmaps.

• Create and oversee campaigns within the SEM portfolio and Microsoft Advertising as necessary.

• Take full responsibility for assigned accounts and fulfill commitments across various priorities.

• Accurately and promptly document account information in Salesforce, Planner, and internal workflows.

• Track budget pacing, media expenditure, revenue, ROAS, CPA/CAC, conversion rates, margins, and client KPIs.

• Analyze performance shifts and enact corrective measures.

• Assess queries, audiences, products, brands, categories, and creative performance to discover effective growth opportunities.

• Design, assess, and document structured tests across diverse campaign types, account structures, bidding strategies, audiences, creative assets, promotions, and landing pages.

• Assist with Google Merchant Center and product feed management, addressing disapprovals, attribute gaps, catalog segmentation, and enhancements to product listings.

• Compile reports, account health evaluations, media plans, strategic presentations, and QBR materials.

• Utilize AI-enabled tools to enhance the quality of analysis while applying sound judgment.

• Collaborate with CSMs, clients, technical implementation, data intelligence, product, and engineering teams.

• Engage in QBRs and scheduled client check-ins.

• Report tracking, feed, integration, and technical issues with clear evidence and follow-up assessments.

⛳️ Requirements

• Performance-driven mindset with the ability to align media activities with client objectives and commercial results.

• Proven analytical reasoning and a capacity for quick learning.

• Capability to examine performance fluctuations, identify root causes, and test hypotheses.

• Proactive, committed, organized, determined, and dependable.

• Flexibility to thrive in a high-growth environment with changing priorities, tools, processes, and responsibilities.

• Exceptional, professional, and consultative written and verbal communication skills.

• Professional proficiency in English.

• Strong dedication to ongoing learning and improvement.

• Previous experience in SEM, performance media, ecommerce, or digital marketing is preferred.

• Familiarity with Google Ads, analytics platforms, or advertising technology is advantageous.

• Understanding of Google Ads campaign types: Search, Shopping, Performance Max, Display, Demand Gen, Video/YouTube, and App campaigns.

• Knowledge of Microsoft Advertising fundamentals.

• Proficient in GA4 and ecommerce analytics.

• Strong skills in Excel or Google Sheets.

• Practical knowledge of AI-enabled tools.

• Willingness and capability to develop expertise in the Quartile platform.

🏝️ Benefits

• Equal opportunity employer dedicated to diversity, inclusion, and belonging.

• PJ contract arrangement.

• Remote work opportunity based in Brazil.