Segment Manager – Residential Building

This is a fully remote position, open to applicants in California, +8 more states.

📋 Description

• Formulate the growth strategy for the North American residential building products sector.

• Conduct comprehensive market, segment, customer, channel, and competitive analyses to pinpoint promising growth opportunities.

• Identify key customer and influencer segments, including distributors, lumberyards, dealers, roll formers, contractors, builders, architects, designers, and homeowners.

• Develop go-to-market strategies, value propositions, customer journeys, channel models, and activation plans for these priority segments.

• Create a demand and forecasting model for the residential segment.

• Confirm product-market fit and channel acceptance through customer research, pilot programs, partner feedback, and stage-gate evaluations.

• Implement scorecards to monitor adoption, distribution, leads, conversion rates, revenue, volume, margin, mix, and overall customer experience.

• Construct a phased three-year growth roadmap for segments and channels, outlining capability, resource, technology, partnership, and capital requirements.

• Cultivate influential relationships with customers, partners, industry organizations, and market influencers.

• Collaborate with senior leadership and cross-functional teams in sales, innovation, manufacturing, supply chain, finance, digital, and customer experience.

• Shape product innovation from early market insights through to commercialization and scaling.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, Engineering, Construction Management, or a related field.

• At least 7 years of experience in strategic marketing, product marketing, commercialization, market development, category management, brand management, or a similar commercial role.

• Proficiency in developing and executing segment, channel, marketing, or go-to-market strategies.

• Demonstrated success in launching new products, solutions, or brands and overseeing commercialization from planning to execution.

• Experience leading intricate, cross-functional initiatives with partners in sales, product development, operations, supply chain, or marketing.

• Strong analytical capabilities and a background in utilizing market research, customer insights, competitive intelligence, and business economics to inform decisions.

• Proven skills in project management, stakeholder engagement, and executive-level communication.

• Experience in managing marketing budgets, prioritizing tasks, adhering to timelines, and evaluating performance metrics.

• Willingness and ability to travel up to 50% across North America.

• Background in building products, residential or commercial construction, construction materials, manufacturing, industrial products, or a related field.

• Familiarity with channel strategy, distributor or dealer networks, contractor-focused marketing, or multi-step market routes.

• Experience in category management, segment marketing, portfolio strategy, or market development.

• Knowledge of trends in residential construction, building systems, customer purchasing behaviors, or building code considerations.

• Experience working with established brands and fostering growth through positioning, channel activation, and enhancing customer experience.

• Experience collaborating with digital teams to promote market growth and improve the customer journey.

• An MBA or other advanced degree in Business, Marketing, or a related field is preferred.

🏝️ Benefits

• Annual incentive opportunities.

• Health insurance coverage.

• Life insurance benefits.

• Short-term disability coverage.

• Long-term disability coverage.

• Paid time off.

• Retirement plan options.

• Flexible U.S. location with fully remote work options.