Security Product Marketing Lead

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Create distinct and compelling positioning and messaging for BlinkOps products, features, and applications.

• Develop messaging frameworks and foundational narratives for marketing, sales, product, and client-facing channels.

• Collaborate with Product Management to strategize and implement go-to-market plans for new products, features, and capabilities.

• Generate and sustain sales materials, including pitch decks, battlecards, solution briefs, product overviews, and other client-facing resources.

• Coordinate with GTM teams to gather feedback on objections, gaps, and customer insights, enhancing messaging and enablement efforts.

• Cultivate an understanding of competitors, emerging trends, and shifting customer requirements.

• Manage competitive intelligence and convert market insights into effective positioning, messaging, and sales enablement tools.

• Gain insight into customer challenges, purchasing processes, and issues.

• Utilize customer feedback, win/loss analysis, market research, and performance metrics to refine the company's strategies.

• Oversee the analyst engagement strategy.

• Monitor key industry reports and ensure Blink's representation in them.

⛳️ Requirements

• 4–7 years of experience in product marketing, preferably within a security organization.

• Experience in a dynamic SaaS startup environment.

• Proven track record in developing positioning, messaging, value propositions, and go-to-market strategies.

• Strong comprehension of enterprise B2B purchasing behaviors and effective communication with both technical and business stakeholders.

• Exceptional writing, storytelling, and presentation skills, with the ability to simplify and engage with complex concepts.

• Demonstrated capability to independently manage multiple initiatives from strategy to execution.

• An AI-first analytical mindset with curiosity, leveraging customer, market, competitive, and business data to guide decisions.

• A proactive approach with a readiness to build, test, learn, and iterate in a rapidly evolving environment.

🏝️ Benefits

• Variable Compensation (where applicable)