Search Lead, Paid Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with senior marketing management to convert growth strategy into plans for paid search campaigns.

• Take charge of execution across Google Ads, including Search and Performance Max, Microsoft Ads, and new paid media platforms.

• Conduct audits on keywords, search terms, and negative keywords throughout the account.

• Develop and maintain exclusion strategies to safeguard the budget against low-quality traffic.

• Optimize tCPA and tROAS bidding approaches.

• Utilize Google Ads Editor, Microsoft Ads Editor, scripts, or APIs to implement and review bulk account alterations.

• Create and manage a testing roadmap for landing page design and cohesion, ad creative, and bidding strategy trials.

• Enhance conversion rates across search campaigns.

• Manage campaign, budget, and performance reporting.

• Provide timely analysis and suggestions to stakeholders.

• Act as a connector between search and other marketing channels to promote a unified, multi-channel strategy.

• Provide mentorship, training, and coaching to team members.

⛳️ Requirements

• Over 5 years of practical experience in paid search, preferably within an agency managing multiple accounts.

• Extensive knowledge of Google Ads, including Search, Performance Max, and Smart Bidding.

• Experience using Google Ads Editor, scripts, or APIs for bulk campaign management.

• Proficient in troubleshooting conversion tracking, GA4, GTM, and attribution issues.

• Skilled in identifying and excluding fraudulent or low-quality traffic sources.

• Advanced skills in Excel or Google Sheets, including pivot tables, lookups, and complex formulas.

• Outstanding written and verbal communication abilities, capable of conveying technical recommendations to non-technical stakeholders.

• Basic management skills — setting expectations, training team members, delegating tasks, and giving feedback.

• Exceptional writing and editing skills, with a keen attention to detail; reliable, organized, and capable of working independently.

• Preferred: Over 7 years of experience with Google Ads; experience with Microsoft Ads and Meta is a plus.

• Preferred: Experience in conducting detailed campaign and pipeline analysis to guide strategy.

• Preferred: Strong executive presence, able to confidently pitch and present recommendations to senior stakeholders.

• Preferred: Background in financial services or another regulated sector.

• Preferred: Ability to manage multiple tasks and handle additional responsibilities as needed.

🏝️ Benefits

• Competitive Compensation: $130,000 - $160,000 + bonus

• Equity in a rapidly growing company

• Remote-first culture—work from anywhere in the U.S.

• Flexible Paid Time Off (PTO)

• Medical

• Dental

• Vision

• 401(k) match

• Disability benefits

• Paid parental leave

• Wellness reimbursement

• Education reimbursement programs