Senior Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and advance the member lifecycle marketing strategy encompassing awareness, onboarding, activation, engagement, retention, and re-engagement.

• Discover opportunities to enhance member engagement through personalization, automation, segmentation, and experimentation.

• Set up best practices, governance, and operational standards for lifecycle marketing.

• Act as the organization's expert on Braze.

• Manage platform architecture, campaign design, Canvas strategy, segmentation, Liquid personalization, and journey orchestration.

• Collaborate with Engineering and Data teams to ensure scalable integrations, reliable data flow, and platform optimization.

• Spearhead platform governance, documentation, and operational excellence.

• Create multi-channel engagement programs across email, SMS, push notifications, and emerging channels.

• Develop scalable audience strategies that deliver the right message at the optimal time.

• Enhance member experiences through testing, measurement, and optimization.

• Establish practices for A/B testing and performance analysis.

• Monitor engagement and utilization metrics, translating insights into actionable recommendations.

• Work with analytics teams to assess business impact and pinpoint opportunities.

• Collaborate with Product, Clinical, Data, Engineering, Client Success, and Marketing teams.

• Transform business objectives into scalable lifecycle marketing initiatives.

• Provide guidance on member communications and engagement strategies.

• Lead and mentor a small team of engagement professionals.

• Offer coaching, mentorship, and career development opportunities.

• Encourage collaboration, accountability, and ongoing improvement.

⛳️ Requirements

• Over 7 years of experience in lifecycle marketing, CRM, or marketing automation.

• At least 2 years of experience managing and developing marketing professionals.

• Extensive expertise with Braze or a similar enterprise lifecycle marketing platform, such as Iterable, Salesforce Marketing Cloud, or Customer.io.

• Proven success in designing and optimizing lifecycle marketing programs.

• Experience in developing automated customer or member journeys across various channels.

• Strong analytical skills with a background in using experimentation and performance data to inform decision-making.

• Demonstrated ability to lead complex cross-functional projects.

• Preferred experience in the healthcare, digital health, health plan, or benefits industry.

• Experience in driving member activation, utilization, engagement, and retention is highly desirable.

• Preferred experience in managing marketing operations, CRM governance, or platform administration.

🏝️ Benefits

• A variety of health and medical coverage options.

• Dental and vision insurance.

• Disability and life insurance coverage.

• Monthly medical waiver allowance for employees who opt out of medical coverage.

• A remote-first work environment.

• Flexible paid time off.

• Summer Fridays.

• Employer-matched 401(k) plan.

• Monthly phone stipend.

• First Stop Health membership benefits, including Urgent Care, Mental Health, and Primary Care from day one.