Junior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and execute targeted, data-driven marketing initiatives throughout the customer journey.

• Oversee and enhance lifecycle campaigns.

• Implement HubSpot workflows, lead scoring, nurture programs, and facilitate Marketing-to-Sales conversion within an ABM framework.

• Plan, construct, execute, and refine lifecycle marketing programs.

• Design and create behavior-led, segmented customer journeys across various channels including email, website, social media, events, webinars, and more.

• Develop automated customer journeys and nurture programs customized to audience needs, behaviors, and lifecycle stages.

• Generate triggered communications for customers and prospects based on engagement, intent, and lifecycle status.

• Collaborate with internal teams and stakeholders to produce and deploy relevant content and campaign assets.

• Develop and manage lead nurture programs to educate prospects, enhance engagement, and prepare them for sales.

• Refine and optimize lead scoring, qualification, and lifecycle criteria in conjunction with Marketing and Sales.

• Monitor engagement and intent signals to identify MQL opportunities and manage the transition from Marketing to Sales.

• Enhance nurture programs to efficiently guide prospects through the sales funnel.

• Monitor lifecycle performance and improve campaign effectiveness and ROI.

• Create reports and dashboards to track lead progression, conversion rates, and campaign effectiveness.

• Analyze customer and campaign data to uncover trends and optimization opportunities.

• Conduct A/B testing across messaging, content, audiences, and customer journeys.

• Own and maintain the HubSpot CRM platform to ensure data integrity, usability, and accuracy of real-time information.

• Identify opportunities to enhance workflow automation, personalization, and segmentation.

• Report to the Head of Marketing and assist in the execution of the Ashbury marketing strategy.

⛳️ Requirements

• 4-5 years of experience in B2B Marketing, Lifecycle Marketing, Demand Generation, CRM, and/or Marketing Automation.

• Extensive hands-on experience with HubSpot or a similar marketing automation/CRM platform, along with Google Analytics/Search Console.

• Strong understanding and experience in constructing and managing email nurture campaigns, automated workflows, and customer journeys.

• Practical and operational familiarity with lead scoring, segmentation, and lifecycle stages.

• Experience managing the Marketing-to-Sales transition, including MQL qualification, lead allocation, and follow-up processes.

• Proven ability to analyze campaign performance and leverage data to enhance engagement, conversion, and ROI.

• Demonstrated experience working across multiple marketing channels, such as email, website, social media, webinars, and events.

• Experience in supporting or executing Account-Based Marketing (ABM) campaigns.

• Practical experience utilizing intent data or website visitor intelligence to identify and prioritize prospects.

• Experience in a B2B, professional services, or complex sales environment.

• Strong theoretical knowledge of the entire B2B funnel from awareness → engagement → MQL → SQL → opportunity → customer, along with practical application experience.

🏝️ Benefits

• Home-based role.

• 25 days of annual leave plus public holidays as standard.

• Additional annual leave awarded based on length of service.

• Option to purchase additional annual leave.

• Charity days and time off to support your preferred charity.

• Payroll charity giving scheme.

• Cycle to Work scheme and much more!