Lifecycle Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Outline the engagement strategy for active providers throughout their lifecycle journey.

• Recognize key moments, behaviors, and opportunities where lifecycle marketing can significantly impact.

• Create programs that transition providers from activation to product adoption and sustained engagement.

• Manage segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels.

• Design and implement journeys utilizing Iterable and Intercom.

• Conduct experiments focusing on audience, messaging, channel, and timing.

• Establish success metrics prior to launch and apply insights to enhance future initiatives.

• Collaborate with Product, Product Marketing, Customer Success, and Creative teams.

• Align lifecycle programs with product priorities to ensure a seamless provider experience across all channels.

• Oversee lifecycle performance metrics related to activation, feature adoption, engagement, and retention.

• Leverage performance insights to inform future investment decisions.

⛳️ Requirements

• Minimum of 5+ years of experience in a marketplace, subscription, or product-led environment.

• Proven track record of developing lifecycle programs that effectively altered customer behavior.

• Capability to manage customer journeys and articulate the targeted behavior, the developed solutions, and the resulting business outcomes.

• Proficiency in crafting a six-month roadmap and independently constructing journeys in Iterable or a comparable platform.

• Experience in forming hypotheses, establishing success criteria before launch, analyzing results, and refining programs.

• Familiarity with utilizing behavioral data for segmentation and triggered experiences.

• Experience collaborating closely with Product teams to identify key adoption moments.

• Ability to connect in-product and out-of-product experiences.

• Expertise with Iterable and Intercom.

• Must have authorization to work in the United States.

• Must not require visa sponsorship for employment visa status.

🏝️ Benefits

• Equity compensation.

• Medical, Dental, and Vision coverage.

• HSA / FSA.

• 401K.

• Work-from-home stipend.

• Therapy reimbursement.

• 16-week parental leave for eligible employees.

• Carrot Fertility reimbursement and membership.

• 13 paid holidays plus a company holiday break.

• Flexible PTO.

• EAP.

• Training and professional development opportunities.

• Comprehensive health and wellness benefits.

• Significant ownership opportunities through equity.