Scale Partner Marketing Lead

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Oversee the Global Scale Partner Marketing strategy and lead the team.

• Directly manage a global marketing team of 6 individuals and 15–20 contracted marketing coordinators via a dotted-line reporting structure.

• Establish the scaled operating model and partner marketing investment framework for to-, through-, and with-partner marketing functions.

• Create and lead strategies for partner communications, Stripe-led events, the Partner Advisory Board, online and field events, campaign content, partner program strategies, partner journeys, market development funds, and incentive design.

• Build a new integrated partner marketing function to provide a shared global service across various Global Partner Segments.

• Develop and scale global and local partner marketing growth plans while innovating strategies to enhance ROI.

• Drive demand generation, accelerate the go-to-market pipeline, and strengthen global partner relationships.

• Direct the creation of partner value propositions, editorial calendars, omnichannel tactics, and governance processes.

• Spearhead partner strategy for Stripe Sessions, Stripe Tour, tier-one industry events, and the Partner Advisory Board program.

• Develop global online and regional event engines, capacity models, and event calendars.

• Create partner co-marketing materials that align with Stripe’s campaign roadmap and partner usage insights.

• Design partner journeys by type and tier throughout the lifecycle and lead the branding and marketing efforts for the Stripe Partner Ecosystem.

• Develop, implement, and manage MDF and incentive programs as well as partner benefits programs.

• Manage, mentor, and develop partner marketers while fostering an inclusive and accountable culture along with leadership capability.

• Build relationships with senior stakeholders and address cross-functional trade-offs, resourcing gaps, and execution challenges.

• Set up measurement and learning practices, sharing insights on customer acquisition, activation, and partner impact.

⛳️ Requirements

• 15+ years of relevant experience in B2B partner marketing.

• 5+ years of direct management experience, including overseeing managers and building teams of 5 or more individuals.

• Experience collaborating as part of a global marketing team with execution across various regions.

• Proven capability to influence and guide the partner’s marketing leadership team to align on goals and achieve joint marketing priorities and plans.

• Exceptional written and verbal communication skills reflecting leadership and cross-functional collaboration.

• Experience in shaping value propositions and messaging frameworks.

• Demonstrated ability to measure and enhance the ROI of marketing investments through marketing engines.

• In-depth understanding of the user journey through and with a partner channel, sales cycle, and product lifecycle.

• Excellent organization and project management skills; ability to handle multiple complex projects at once.

• Experience managing distributed teams across various time zones.

• Strong analytical skills with the ability to derive actionable insights from complex data.

• Preferred: background in payments, financial technology, adjacent industries, or marketing FinTech solutions.

• Preferred: experience within a fast-paced, high-growth tech company.

• Preferred: familiarity with demand generation marketing or product marketing.

🏝️ Benefits

• No benefits, perks, or compensation extras are specified in the posting.