Salesforce Marketing Cloud Developer, Marketing Cloud Personalization

This is a fully remote position, open to applicants in Mexico, +1 more country.

📋 Description

• Design, develop, and maintain solutions using Salesforce Marketing Cloud (SFMC).

• Configure and develop Customer Journeys in Journey Builder.

• Create and manage Data Extensions, data structures, and segmentations.

• Develop automations using Automation Studio.

• Create dynamic and personalized content using AMPscript.

• Develop SQL queries for segmentation, transformation, and data extraction.

• Integrate Salesforce Marketing Cloud with other platforms and systems via APIs.

• Participate in the design and execution of automated marketing campaigns.

• Implement segmentation and personalization strategies based on customer behavior and data.

• Analyze and troubleshoot issues related to journeys, automations, data, and integrations.

• Collaborate with Marketing, CRM, Data, UX, and Technology teams.

• Ensure the quality, integrity, and proper management of data used in campaigns.

• Document configurations, processes, and technical solutions.

• Participate in testing, implementation, and maintenance of solutions.

• Design and implement personalized experiences based on user behavior.

• Configure personalization and segmentation strategies.

• Work with behavioral data, profiles, and customer events.

• Implement recommendations and dynamic experiences across digital channels.

• Configure and optimize experiences using Salesforce Marketing Cloud Personalization.

• Collaborate with business teams to translate personalization strategies into technical solutions.

• Analyze results and identify optimization opportunities for personalized experiences.

⛳️ Requirements

• Professional experience with Salesforce Marketing Cloud.

• Hands-on experience with Journey Builder.

• Knowledge of Data Extensions and the Marketing Cloud data model.

• Experience with AMPscript.

• Strong SQL skills.

• Experience with Automation Studio.

• Knowledge of HTML/CSS for digital content development.

• Experience integrating platforms via APIs.

• Understanding of marketing segmentation and automation.

• Ability to translate functional requirements into technical solutions.

• Experience with Salesforce Marketing Cloud Personalization.

• Previous experience with Interaction Studio is a plus.

• Knowledge of digital experience personalization.

• Experience working with segmentation, behavioral data, and customer profiles.

• Knowledge of JavaScript and/or web development.

• Experience with integrations and APIs.

• Ability to collaborate with Marketing, CRM, Data, and Technology teams.

• Preferred: Salesforce Marketing Cloud certifications.

• Preferred: Experience with Salesforce Data Cloud.

• Preferred: Experience with Einstein and AI solutions applied to Marketing.

• Preferred: Experience in CRM and Customer Data Platforms.

• Preferred: Knowledge of HTML, CSS, and JavaScript.

• Preferred: Experience in omnichannel personalization projects.

• Preferred: Experience working under Agile/Scrum methodologies.

🏝️ Benefits

• Contract/Mode: Freelance

• Growth opportunities

• Engage in challenging projects.

• Ongoing training.