Salesforce Marketing Cloud Consultant – PL

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and enhance communication workflows and customer relationship strategies focusing on retention, engagement, and loyalty.

• Create and execute automated marketing journeys utilizing Salesforce Marketing Cloud.

• Construct, configure, and oversee automations through tools such as Data Extensions (DE), Automation Studio, and Journey Builder.

• Segment customer databases for targeted campaigns and communications.

• Strategize and implement omnichannel journeys to ensure a seamless experience throughout the customer lifecycle.

• Set up triggers, entry rules, segmentation criteria, and automated actions within journeys.

• Monitor campaign performance metrics, analyze results, and pinpoint optimization opportunities.

• Maintain data quality, governance, and integrity for CRM and automation initiatives.

• Collaborate with CRM, Marketing, Data, and Technology teams to execute relationship initiatives.

• Conduct testing, validation, and continuous enhancements to existing automations and journeys.

• Aid in defining personalization strategies and behavior- and profile-driven communication.

⛳️ Requirements

• Proficiency in Salesforce Marketing Cloud Engagement.

• Understanding of creating, configuring, and managing Data Extensions (DEs).

• Experience in building and maintaining automations using Automation Studio.

• Background in developing and refining relationship journeys within Journey Builder.

• Familiarity with SQL for querying, segmenting, and manipulating databases.

• Salesforce Marketing Cloud Administrator certification or equivalent qualification.

• Experience in developing and implementing CRM, marketing automation, or customer relationship initiatives.

• Analytical skills to interpret data and assess campaign performance.

• Strong logical reasoning and problem-solving capabilities.

• Well-organized and dedicated to meeting deadlines and deliverables.

• Effective communication skills and ability to collaborate within a team.

• Preferred: experience in CRM strategies, retention, engagement, and customer loyalty.

• Preferred: knowledge of campaign personalization and advanced audience segmentation.

• Preferred: experience with omnichannel journeys (email, SMS, push, WhatsApp, and others).

• Preferred: understanding of measuring CRM outcomes and KPIs.

• Preferred: experience in integrating Salesforce Marketing Cloud with other platforms.

• Familiarity with Salesforce Marketing Cloud Engagement, Data Extensions (DEs), Automation Studio, Journey Builder, SQL, CRM and Marketing Automation tools, Excel, and data analysis tools.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to support work-life balance.

• Collaborative and inclusive company culture.

• Access to advanced technology and tools.