Salesforce Marketing Cloud Campaign Developer, QA

This is a fully remote position, open to applicants in District of Columbia, +3 more states.

📋 Description

• Design, test, and implement campaign journeys in SFMC for email and phone initiatives, including triggered, recurring, and ad-hoc communications.

• Set up and maintain CloudPages, forms, and preference centers to enhance data collection and campaign operations.

• Develop and oversee audience segmentation, synchronized data extensions, data entry events, and automations.

• Manage campaign assets, templates, and shared data extensions across USPS Business Units, ensuring compliance with governance, naming conventions, and quality assurance.

• Establish and oversee comprehensive data integrations, including automated Databricks-to-SFMC data transfers, with meticulous testing, validation, and monitoring.

• Create automated campaigns utilizing real-time or near-real-time triggers from Salesforce or Databricks.

• Perform thorough QA across journeys, data flows, segmentation logic, CloudPages, and campaign materials.

• Resolve automation errors, sending issues, data inconsistencies, and integration interruptions across SFMC, Sales Cloud, SFTP, and APIs.

• Track email deliverability, manage IP warming procedures, and ensure compliance with CAN-SPAM and data privacy regulations.

• Record build processes, maintain QA checklists, runbooks, and workflows for consistent execution.

• Collaborate with internal teams for campaign reviews, deployment readiness assessments, and production QA approvals.

• Assist in campaign project planning, organize deployment schedules, and work alongside both internal teams and external partners.

• Evaluate campaign performance after deployment; manage issue resolution and assist with analytics/reporting activities.

• Guarantee the accuracy, consistency, and prompt delivery of all outbound marketing campaigns across various channels.

⛳️ Requirements

• Experience overseeing Salesforce Sales Cloud integrations with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).

• Expertise in SFMC data management, SQL, and AMPscript.

• Knowledge of email deliverability strategies and tools (e.g., Google Analytics, Validity Everest/Return Path).

• Strong grasp of campaign workflows, governance, and quality control across various brands or business units.

• Familiarity with Einstein features such as Send Time Optimization and Engagement Scoring, with the ability to implement them in journey design.

• Exceptional attention to detail and robust troubleshooting capabilities.

• Ability to work across multiple functions and manage various projects in a dynamic environment.

🏝️ Benefits

• Opportunities for professional development

• A collaborative and supportive community