Salesforce CRM Strategy – Enablement Manager

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Act as the primary Salesforce business partner and trusted advisor for Sales, Client Partners, Marketing, Demand Generation, and Commercial Operations.

• Develop and implement the Salesforce strategy, governance frameworks, and adoption roadmaps that align with commercial objectives.

• Drive CRM adoption, enhance usability, establish governance practices, and initiate continuous improvement efforts.

• Assess Salesforce utilization and propose best practices for pipeline visibility, customer engagement, forecasting, opportunity management, and commercial productivity.

• Create governance processes for enhancement requests, prioritization, change control, and business approvals.

• Discover opportunities to utilize Salesforce innovation, automation, AI capabilities, and emerging technologies.

• Track adoption, utilization, and business value metrics, implementing initiatives for improvement.

• Set CRM standards, business rules, process documentation, and strategies for adoption.

• Assist in the development, maintenance, and prioritization of the Salesforce product roadmap.

• Oversee the enhancement backlog and help prioritize based on business value, strategic priorities, and user needs.

• Conduct discovery sessions and translate business requirements into functional specifications, process maps, user stories, business cases, and solution outlines.

• Serve as a liaison among business teams, Salesforce account teams, implementation partners, and technology organizations.

• Collaborate with Salesforce administrators and technical teams on solution design, development, testing, deployment, and adoption.

• Evaluate Salesforce capabilities, integrations, automation prospects, and connected technologies.

• Lead initiatives to enhance sales effectiveness, commercial execution, customer engagement, and operational excellence.

• Advocate for the standardization of CRM business processes, account planning, lead management, opportunity workflows, and data standards.

• Identify process gaps and user challenges, suggesting scalable solutions.

• Support pipeline management, forecasting, territory planning, and reporting through Salesforce governance and optimization.

• Design and execute adoption strategies, enablement programs, communications, and training initiatives.

• Establish success metrics and performance indicators for CRM adoption, effectiveness, and business impact.

• Cultivate trusted relationships across Sales, Client Partners, Marketing, Finance, Revenue Operations, Deal Desk, and Technology.

• Assist in commercial transformation initiatives and ensure Salesforce capabilities evolve alongside business needs.

• Build partnerships with Salesforce representatives and strategic technology vendors.

• Collaborate across organizational boundaries to harmonize priorities with platform capabilities and delivery roadmaps.

• Encourage accountability, innovation, continuous improvement, and a focus on customer needs.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, Information Systems, Analytics, Finance, Technology, or a related field is preferred.

• Over 5 years of relevant experience in Salesforce CRM, Sales Operations, Revenue Operations, Commercial Operations, Business Analysis, Process Improvement, or a related area.

• Proven experience as a Salesforce CRM business partner, product owner, business analyst, consultant, or subject matter expert working with enterprise sales organizations.

• Demonstrated experience collaborating with executive leaders, sales teams, marketing organizations, and technology teams on CRM strategy and transformation projects.

• Proficient in gathering requirements, facilitating workshops, documenting business processes, and translating business needs into technology solutions.

• Experienced in managing or supporting CRM roadmaps, enhancement portfolios, and stakeholder prioritization processes.

• Skilled in leading CRM adoption, change management, training, communications, and organizational readiness efforts.

• Proven track record of improving CRM utilization, reporting effectiveness, process compliance, data quality, and commercial performance.

• Experience navigating complex, matrixed organizations and influencing decisions across multiple stakeholder groups.

• Strong understanding of pipeline management, forecasting methodologies, account planning, lead management, opportunity management, and commercial performance measurement.

• Experience in supporting enterprise-scale Salesforce environments and commercial technology ecosystems.

• Comprehensive understanding of Salesforce platform capabilities, workflows, reporting, dashboards, automation, governance, security models, and user experience best practices.

• Familiarity with Salesforce Sales Cloud and related commercial business processes.

• Ability to assess business requirements and recommend scalable Salesforce solutions.

• Knowledge of Salesforce integrations, APIs, middleware solutions, and connected applications.

• Strong grasp of Sales Operations, Revenue Operations, CRM governance, commercial process optimization, pipeline management, forecasting, territory planning, data governance, business process design, process standardization, sales technology ecosystems, and commercial reporting and analytics.

• Excellent analytical and problem-solving skills.

• Experience utilizing dashboards, reporting frameworks, KPIs, and operational performance metrics to inform decisions.

• Strong communication, facilitation, collaboration, and stakeholder management abilities.

• Preferred: Salesforce Administrator, Advanced Administrator, Business Analyst, AI Associate, Sales Cloud Consultant, or other relevant Salesforce certifications.

• Preferred: Experience in supporting enterprise CRM governance and transformation initiatives.

• Preferred: Experience managing Salesforce adoption programs in large sales organizations.

• Preferred: Familiarity with Salesforce, Power BI, ZoomInfo, LinkedIn Sales Navigator, D&B Hoovers, CPQ platforms, and sales enablement solutions.

• Preferred: Knowledge of AI-enabled sales technologies, automation capabilities, and digital enablement platforms.

• Preferred: Experience in supporting go-to-market transformations, commercial operating model redesigns, and organizational change initiatives.

• Preferred: Advanced skills in Microsoft Excel.

• Preferred: Experience with Power BI or similar business intelligence platforms.

🏝️ Benefits

• Health and welfare benefits effective from day one.

• Retirement savings plans.

• Employee discounts on merchandise, services, travel, and more.

• Opportunities for career growth.

• Paid training.

• Paid time off.

• An award-winning culture recognized for diversity and inclusion.

• Flexibility for remote work.

• Health insurance coverage.

• Voluntary dental and vision programs.

• Life and disability insurance.

• Paid holidays.

• Bonus or incentive eligibility based on business needs.