Salesforce Administrator – Developer

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Set up and enhance the management processes for leads and opportunities, including defining stages, transition criteria, required fields, loss reasons, tasks, and reminders.

• Coordinate workflows for direct customer inquiries and broker/agency interactions, establishing distinct processes when necessary.

• Facilitate the conversion of leads into contacts and opportunities while maintaining source, history, and ownership integrity.

• Build relationships among customers, brokers, opportunities, projects, and units.

• Automate follow-up actions, monitor inactivity, and manage escalations to supervisors.

• Review and incorporate agreed-upon communication channels and lead sources such as email, telephony, WhatsApp, websites, landing pages, advertising lead forms, and event registrations.

• Enable CRM-based communications where applicable, including messaging, calls, ownership assignments, and communication history tracking.

• Link inquiries to existing customers, manage repeat inquiries, and avoid creating duplicate records.

• Maintain the integrity of lead source information, UTM parameters, campaign data, project interests, and other agreed-upon data.

• Set up templates, notifications, and automated confirmation processes while considering consent and unsubscribe preferences.

• Track integration errors and facilitate the reprocessing of failed leads and messages without creating duplicates.

• Evaluate compatibility, licensing requirements, and connector costs prior to implementation.

• Apply lead assignment rules based on project specifics, language, source, team, manager availability, and workload, including round-robin distribution.

• Consider repeat inquiries, exceptions, employee leave, inactive users, and backup queues.

• Monitor the time to first contact, configure notifications, and allow reassignment if response-time targets are not met.

• Keep a record of assignment history and ensure accurate reporting post-reassignment.

• Provide continuous Salesforce administration, development, system support, and user training for the CRM of the real estate developer.

⛳️ Requirements

• Proficient in Russian to gather requirements, discuss solutions, and train staff.

• Proven experience in independently configuring and maintaining Salesforce in a business setting, with a preference for 3+ years of experience; practical case studies and independence are prioritized over formal tenure.

• Comprehensive understanding of Sales Cloud processes and the data models for Leads, Contacts, Accounts, Opportunities, Campaigns, Activities, and custom objects.

• Hands-on experience with Salesforce Flow, validation rules, lead assignment rules, queues, access management, reports, and dashboards.

• Experience in integrating external systems using APIs and webhooks, troubleshooting errors, managing repeated requests, and avoiding duplicate records.

• Proficient in Apex and SOQL to independently read, troubleshoot, and modify existing logic, write necessary tests, and account for platform limitations.

• Experience with data imports, cleansing, and bulk updates, understanding how changes impact automations and reporting.

• Familiarity with sandbox environments, deploying changes, and utilizing version control for code.

• Capability to translate business requirements into practical solutions, estimate effort, and communicate outcomes to non-technical stakeholders.

• Adequate English proficiency for technical documentation and communication with support teams, with assessment of interaction skills with English-speaking users during the interview.

• Nice to have: Experience in real estate development involving multiple projects, brokers, agencies, unit catalogs, and extended sales cycles.

• Nice to have: Practical experience in integrating WhatsApp, telephony, email, and advertising lead forms with Salesforce.

• Nice to have: Experience in implementing complex lead assignment rules, monitoring response times, and maintaining accurate metrics post-reassignment.

• Nice to have: Experience in integrating CRM systems with websites, registration forms, event management services, and email marketing platforms.

• Nice to have: Familiarity with Lightning Web Components, integration platforms, and automation tools as relevant to the existing system.

• Salesforce certifications in administration, development, or Sales Cloud are advantageous but do not substitute for proven practical experience.

🏝️ Benefits

• Opportunities for professional growth and career advancement.

• A dynamic, rapidly growing, and collaborative team environment.