Sales Representative

This is a fully remote position, open to applicants in Canada.

📋 Description

• Enhance sales and expand the market presence of Authentic Wine & Spirits Merchants’ brand portfolio.

• Establish and nurture relationships with retail outlets and dining establishments within the designated territory.

• Propel portfolio sales and surpass quarterly and annual sales targets and key performance indicators (KPIs).

• Boost distribution within the territory while concentrating on key brands.

• Optimize brand sales through strategic fridge and shelf placements in leading retail stores.

• Coordinate trade days for supplier and manager engagements.

• Present quarterly programming and collaborate with retail chain store managers to implement initiatives.

• Maintain and expand relationships with restaurants through proactive cold calling.

• Recognize opportunities for cocktail features and by-the-glass offerings.

• Aid licensee accounts in beverage menu planning and development.

• Support accounts in sourcing AWSM products from retail locations.

• Conduct product education sessions, tastings, events, and winemaker dinners for buyers, FOB managers, and sommeliers.

• Document and manage daily activities and account information within the CHG XRM system.

• Optimize available budgets and manage expenses according to company policies.

• Develop six-week route plans for effective territory coverage.

• Engage in trade shows, supplier dinners, and relevant events.

• Travel frequently throughout Saskatchewan, including occasional overnight trips and weekends.

• Report directly to the Sales Manager for MB/SK.

⛳️ Requirements

• Completion of at least WSET Level 2.

• Experience in the wine sector of the restaurant or retail industry.

• A minimum of 3 years of outside sales experience is required.

• A college or university degree in business, sales, or marketing is preferred.

• Familiarity with the liquor sales industry is advantageous.

• Successful completion of wine and spirit courses is a plus (e.g., WSET, Italian Wine Scholar).

• Must be physically capable of lifting and carrying over 50 pounds.

• A valid driver’s license is necessary and must be maintained.

• Must satisfy the company’s automobile insurance criteria.

• A valid passport is required and must be kept current.

• Serving It Right certification is mandatory.

• Candidates must reside within the Saskatoon/Regina area.

• Comfortable with highway travel in all seasons and capable of undertaking 2- or 3-day road trips as necessary.

• Strong cold-calling skills are essential.

• Excellent written and verbal communication abilities are required.

• Proficient presenting skills, adaptable to various audiences, are necessary.

🏝️ Benefits

• Quarterly and annual incentive bonuses.

• Comprehensive health benefits.

• Coverage for business-related expenses.

• Car allowance provided.

• Gas card included.

• Flexible working hours.