Sales Manager – HoReCa

This is a fully remote position, open to applicants in Germany.

📋 Description

• Lead, manage, and nurture the HoReCa Account Manager team, addressing both professional and disciplinary aspects.

• Assume responsibility for the team’s sales performance and oversee target achievement based on revenue, profitability, and activity KPIs.

• Execute the sales strategy within the designated territory and cultivate regional business opportunities.

• Establish, monitor, and assess sales targets, including performance management.

• Manage forecasting, the sales pipeline, and potential opportunities.

• Plan, coordinate, and prioritize regional sales initiatives.

• Conduct employee evaluations, provide individualized sales coaching, and engage in joint customer visits.

• Oversee onboarding and ongoing development of the team.

• Assist in recruitment and candidate selection while promoting a high-performance team culture.

• Guide and coach Account Managers in strategic new customer acquisition and customer development.

• Ensure adherence to high standards of CRM, process, and data integrity.

• Monitor market trends and competitor activities, deriving actionable recommendations.

• Represent the company at customer events, industry trade fairs, and networking gatherings.

⛳️ Requirements

• Demonstrated experience in leading, managing, and developing sales teams.

• Several years of B2B sales experience, preferably within the HoReCa, foodservice, or FMCG sectors.

• Strong analytical and sales acumen, capable of managing performance based on targets and KPIs.

• Exceptional communication and negotiation skills, with a confident and professional demeanor at all levels.

• Entrepreneurial mindset, a high degree of initiative, and a structured, results-driven approach.

• Empathetic leadership style with the ability to inspire and develop team members.

• Experience in establishing long-term customer and partner relationships.

• Solid understanding of complex sales structures and decision-making processes.

• Openness to change and new ideas, along with a commitment to continuously enhancing sales processes and methodologies.

• Proficient in German and English languages.

🏝️ Benefits

• Attractive collectively agreed compensation, which includes holiday pay, a Christmas bonus, and a performance-based bonus.

• Company car available for personal use, with all associated running costs covered.

• Provision of a laptop, iPad, and smartphone for both work and personal use.

• Access to a digitally connected systems environment.

• Flexible working hours within a 35-hour workweek.

• 30 days of annual leave along with 5 days of educational leave per year.

• Participation in a company health management program.

• Bicycle leasing options available.

• Affordable membership with Hansefit.

• Exclusive shopping discounts at Duni and with numerous partner companies.

• Comprehensive onboarding process.

• Diverse development opportunities and strong prospects for career progression.

• A sustainable, agile working environment that emphasizes personal responsibility and team spirit.