Sales Development Representative

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify and connect with potential law firms that could benefit from Walker Advertising’s lead generation services.

• Conduct research on target accounts to pinpoint law firms that align with Walker’s ideal client profile.

• Execute cold calling outreach to law firms and legal practices.

• Implement personalized email prospecting and structured outreach sequences.

• Utilize LinkedIn for prospecting and engagement to initiate discussions with legal decision-makers.

• Engage in discovery conversations to evaluate compatibility with Walker’s programs.

• Qualify practice areas, including Personal Injury and Motor Vehicle Accident.

• Identify key buyer personas such as Managing Partners, Firm Owners, and Marketing Leaders.

• Assess firms’ marketing strategies, growth objectives, intake capabilities, case values, and geographical markets.

• Schedule qualified meetings with Business Development Executives within specified timelines.

• Document prospect engagement and qualification criteria in Salesforce.

• Maintain a consistent outbound prospecting effort and track engagement in Salesforce.

• Develop and sustain a pipeline of qualified opportunities.

• Share outreach strategies, messaging enhancements, and prospect insights with the sales team.

• Collaborate with Business Development Executives to ensure a seamless transition of qualified opportunities.

• Provide context and insights derived from prospect conversations.

• Offer feedback to enhance targeting, messaging, and outreach strategies.

⛳️ Requirements

• 1–2 years of B2B outbound sales experience (SDR, BDR, or similar role) with a demonstrated history of achieving sales quotas.

• Proven experience in prospecting through calls, email, and LinkedIn.

• Background in high-activity outbound environments.

• Experience in selling to Legal Markets or professional services is highly preferred.

• Bachelor’s degree or Associate’s degree in Business, Marketing, Communications, Legal Studies, or a related field.

• Relevant sales experience will also be taken into account.

• Familiarity with Salesforce CRM.

• Experience with Sales Engagement Tools such as Outreach, Apollo, Gong, HubSpot, or Groove.

• Proficient in using LinkedIn Sales Navigator.

• Knowledgeable in Sales Intelligence tools such as ZoomInfo.

• Comfortable engaging with business owners and senior professionals.

• Excellent communication skills for meaningful, consultative discussions.

🏝️ Benefits

• 3 Weeks Paid Time Off.

• 12 Weeks of Paid Parental Leave.

• Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.).

• 401(k) Retirement Savings Plan.

• Wellness Initiatives/Employee Assistance Program.

• Rewards and Recognition Programs.

• Career Development Opportunities.