Sales and Go-to-Market Strategy Expert

This is a fully remote position, open to applicants in New York.

📋 Description

• Design intricate enterprise go-to-market initiatives for AI assessment

• Develop benchmark outputs and evaluation standards for sales, marketing, and revenue operations contexts

• Create authentic enterprise sales-cycle scenarios that include account planning, opportunity strategy, stakeholder mapping, and procurement

• Assess deal strategies for commercial feasibility, thoroughness, and strategic excellence

• Generate reference account plans, deal strategies, and high-level sales narratives for executives

• Formulate brand strategies, demand generation tactics, lifecycle marketing, category positioning, and enterprise marketing initiatives

• Analyze campaign strategies, audience targeting, messaging, channel selection, and performance metrics

• Develop account-based marketing scenarios and integrated sales-marketing programs

• Evaluate strategic account selection, stakeholder engagement, personalized campaign design, and alignment between sales and marketing

• Create revenue operations scenarios that involve pipeline management, forecasting, and commercial analytics

• Assess workflows related to lead, opportunity, pipeline, and conversion management for scalability, efficiency, and data integrity

• Develop tasks related to procurement, legal review, budgeting, negotiation, and deal advancement

• Evaluate strategies for navigating multi-stakeholder buying groups and intricate approval processes

• Review AI-generated outputs for strategic value, commercial feasibility, and practical applicability

• Identify flawed assumptions, incomplete analyses, and impractical recommendations

• Provide well-articulated written justifications for evaluation decisions

⛳️ Requirements

• Over 5 years of professional experience in enterprise sales, marketing, revenue operations, go-to-market strategy, or a related discipline

• Background in a major enterprise software company, a large corporate marketing organization, or a similar commercial setting

• Direct experience managing strategic accounts, enterprise sales programs, significant marketing campaigns, demand-generation projects, or RevOps functions

• In-depth knowledge of complex B2B sales cycles, enterprise procurement processes, stakeholder management, and commercial negotiations

• Experience in brand strategy, account-based marketing, demand generation, lifecycle marketing, or category positioning

• Familiarity with Salesforce, Marketo, 6sense, Gong, Outreach, or similar go-to-market technologies

• Practical understanding of MEDDIC, Challenger, Force Management, or other comparable sales methodologies

• Strong analytical judgment with the capacity to evaluate commercial strategies and performance

• Ability to articulate complex sales and marketing concepts clearly and concisely in written form

• Experience in developing sales enablement, marketing training, evaluation rubrics, or commercial playbooks is a plus

• Part-time independent contractor arrangement

• Work must be completed without utilizing confidential or proprietary information from any employer, client, institution, or other third parties

• H1-B and STEM OPT support is not available for this position

🏝️ Benefits

• Fully remote work environment

• Flexible scheduling according to project demands

• Project durations may be extended, shortened, or concluded based on needs and performance