SaaS Growth Marketing Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop, launch, and oversee Meta Ads campaigns from inception to execution

• Manage audience targeting, budget distribution, creative testing, optimization, and scaling efforts

• Set up, review, and sustain conversion tracking across Meta Ads, the website, and the SaaS signup process

• Utilize Meta Pixel, Conversions API, and custom conversion events effectively

• Examine the entire customer acquisition funnel from ad interaction and signup to activation and paid conversion

• Identify obstacles and enhance conversion rates

• Create and implement a structured creative testing framework

• Suggest video concepts, hooks, messaging strategies, and ad formats based on performance metrics and customer insights

• Execute landing page optimization and A/B testing initiatives

• Construct reporting dashboards to monitor CAC, conversion rates, and other SaaS growth indicators

• Convert insights into actionable customer acquisition strategies

• Recognize high-performing audiences, campaigns, and creatives to inform growth investments and scaling strategies

⛳️ Requirements

• Demonstrated experience in managing customer acquisition campaigns for SaaS enterprises

• Solid grasp of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion processes

• Extensive hands-on knowledge of Meta Ads Manager, including campaign configuration, audience targeting, budget oversight, creative testing, optimization, and scaling

• Strong technical proficiency in Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking setup

• Experience in analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing

• Skilled in analytics and performance reporting, with the capability to build dashboards and interpret essential SaaS growth metrics

• Advanced proficiency in English (C1+)

• Experience in crafting creative strategies for paid social advertising, especially video ads, is advantageous

• Familiarity with developing email sequences and lifecycle automation to enhance trial activation, user engagement, and conversion to paid subscriptions is a plus

• Experience marketing B2B SaaS products to agencies, freelancers, or professional service firms is a plus

🏝️ Benefits

• Competitive salary in USD

• Remote-first work flexibility

• Ability to work from any location

• Paid time off (PTO)

• Paid U.S. holidays