Revenue Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement quarterly and annual demand generation strategies to support pipeline growth, achieve booking targets, and foster long-term market expansion.

• Create go-to-market strategies for enterprise sales efforts, strategic partner channels, and account growth.

• Convert company revenue goals into quantifiable marketing initiatives and pipeline contribution objectives.

• Recognize growth prospects across targeted segments, buyer personas, partner channels, and vertical markets.

• Execute comprehensive marketing campaigns that encompass digital, email, webinars, events, paid media, content syndication, nurturing programs, and account-based marketing efforts.

• Initiate, oversee, and enhance campaigns, including timelines, deliverables, budgets, and performance evaluation.

• Facilitate cross-functional execution through collaboration, project management, and effective communication.

• Create campaign content and associated assets, including messaging, presentations, case studies, and materials for sales teams.

• Establish scalable partner marketing strategies to boost engagement, co-selling opportunities, and partner-generated pipeline.

• Collaborate with brokers, consultants, strategic alliances, and ecosystem partners on joint go-to-market strategies.

• Develop partner enablement resources, co-branded materials, and campaign toolkits.

• Monitor campaign performance, marketing-sourced pipeline, partner engagement, ROI, and contributions towards booking targets.

• Analyze campaign and funnel performance to enhance marketing efficiency.

• Work with Revenue Operations, Sales, and Marketing leadership to refine lead management, campaign attribution, funnel performance, and reporting clarity.

• Collect insights from customers, prospects, Sales, and partners to enhance messaging, campaign efficiency, and go-to-market strategies.

• Utilize AI tools for campaign creation, content development, audience segmentation, workflow automation, reporting, and overall marketing efficiency.

• Identify automation prospects and employ AI to enhance efficiency and lessen dependence on external resources.

• Investigate emerging AI-driven marketing tools while ensuring brand quality and compliance.

• Report directly to the CMO and collaborate with Sales, Partnerships, and Revenue Operations.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent hands-on experience.

• Over 5 years of B2B marketing experience in SaaS, fintech, HR tech, employee benefits, or a similar field.

• Experience supporting both direct enterprise sales teams and channel or partner sales organizations.

• Ability to balance strategic planning with practical execution in a dynamic, fast-paced marketing environment.

• Proven track record of developing and assessing demand generation strategies linked to pipeline and revenue objectives.

• Practical experience in executing integrated campaigns across various marketing channels.

• Familiarity with account-based marketing (ABM) and enterprise sales initiatives.

• Proficient in CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.

• Experience managing B2B events from pre-event planning through execution and post-event follow-up, emphasizing measurable outcomes.

• Strong analytical, project management, and cross-functional collaboration skills.

• Excellent communication and stakeholder management skills.

• Experience collaborating with brokers, consultants, or strategic distribution partners is preferred.

• Background in financial wellness, employee benefits, fintech, or wealth management is preferred.

• Experience in a venture-backed or high-growth startup environment is preferred.

• Knowledge of B2B2C go-to-market strategies is preferred.

🏝️ Benefits

• Annual performance bonus.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) with company contribution.

• Life insurance.

• Paid time off.

• Remote work options within the United States.

• Opportunities to attend company meetings, industry events, and partner meetings (minimal travel; less than 10%).

• Collaborative, mission-driven work environment.

• Tangible impact on company growth.

• Opportunity to work closely with senior leadership.

• Chance to influence contemporary marketing strategies and AI-driven tools.