Retail Manager – GDO e DIY

This is a fully remote position, open to applicants in Italy.

📋 Description

• Implement and coordinate national sales strategies, both short and long-term, for the Retail channel (Do It Yourself, GDO, and Discount).

• Manage and coordinate the indirect sales team.

• Develop and execute a targeted sales strategy for GDO and DIY to promote Sika products.

• Identify, approach, and integrate new clients.

• Ensure product presence at retail locations to guarantee proper positioning and training for sales personnel.

• Build and maintain relationships with clients, managers, business strategy leaders, and buyers.

• Establish sales targets and implement action plans.

• Provide ongoing training and product knowledge to clients.

• Conduct market analysis on positioning, competition, and sales performance.

• Develop and monitor quantitative evaluations of sales performance and report progress to senior management.

• Collaborate with the marketing team to create tailored promotional campaigns.

• Ensure optimal product availability and proper merchandising.

• Analyze sales data, customer feedback, and market trends to adjust strategies and identify growth opportunities.

• Collaborate with supply chain, marketing, and technical teams.

• Address and resolve any issues promptly.

• Ensure compliance of agreements and partnerships with company policies and standards.

• Monitor market trends in construction chemicals and identify competitive opportunities in retail.

• Travel frequently within Italy.

⛳️ Requirements

• Degree or Diploma in Business Administration, Marketing, or a related field.

• Extensive experience — at least 5 years — in sales, preferably in the construction materials, building products, or retail sectors.

• Previous experience in selling products through GDO and DIY channels is preferred.

• Proven experience in developing retail sales channels and managing external partnerships.

• Strong communication, negotiation, and relationship-building skills.

• Ability to work independently, think strategically, and achieve results.

• Strong analytical skills with the ability to interpret sales data and market trends.

• Proficient in English.

• Willingness to travel frequently within Italy.

🏝️ Benefits

• We offer competitive compensation packages.

• Comprehensive benefits.

• A work environment that values diversity and inclusion.

• Competitive salaries aligned with local market benchmarks and the specific scope and responsibilities of each role.

• Fair and equitable pay practices in compliance with applicable laws and regulations.