Research & Outreach Specialist, B2B Partnerships, PR

This is a fully remote position, open to applicants in India.

📋 Description

• Perform comprehensive research on organizations, sectors, competitors, AI developments, publications, communities, influencers, analysts, and technology ecosystems.

• Discover opportunities for partnerships, collaborations, sponsorships, and business development.

• Create and maintain high-quality prospect databases utilizing CRM and research tools.

• Observe competitor activities, emerging technologies, and market trends to identify growth opportunities.

• Investigate speaking opportunities, conferences, webinars, podcasts, and industry events.

• Implement tailored email, LinkedIn, and multi-channel outreach campaigns.

• Establish and cultivate relationships with founders, executives, partners, influencers, journalists, editors, analysts, customers, and community leaders.

• Oversee outreach campaigns from prospecting through follow-ups and relationship development.

• Organize meetings, partnership discussions, and follow-up activities.

• Ensure accurate CRM records and outreach documentation are maintained.

• Research and pinpoint relevant Tier-1, Tier-2, and niche B2B publications, technology blogs, AI websites, newsletters, podcasts, and media outlets across the US.

• Foster relationships with editors, journalists, contributors, publishers, and media partners.

• Propose guest articles, thought leadership content, executive interviews, case studies, press releases, and company announcements.

• Manage the entire publication process, including outreach, follow-ups, content submission, approvals, and tracking of publications.

• Identify opportunities for podcast appearances, webinars, panel discussions, awards, and speaking engagements.

• Monitor media coverage, publication performance, and earned media opportunities.

• Recognize and develop partnerships with AI communities, developer communities, SaaS platforms, industry associations, and technology organizations.

• Explore opportunities to list company products, tools, SDKs, APIs, and services on relevant directories, marketplaces, review platforms, and industry websites.

• Build rapport with newsletter publishers, community managers, influencers, and ecosystem partners.

• Assist in co-marketing initiatives, strategic partnerships, and collaborative campaigns.

• Engage with pertinent online communities across LinkedIn, Reddit, Slack, Discord, GitHub, Hacker News, Product Hunt, and other professional platforms.

• Monitor outreach KPIs such as response rates, meetings booked, partnerships initiated, publication placements, and engagement metrics.

• Maintain dashboards and reports on outreach performance and partnership activities.

• Continuously enhance outreach strategies through testing and insights derived from data.

⛳️ Requirements

• Experience requirements are not explicitly defined.

• This position focuses on research and relationship-building, rather than being a technical SEO role.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for professional growth and development.

• Dynamic and supportive work environment.