Regional Visual Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and implement visual merchandising strategies across both retail and wholesale locations in North America.

• Ensure consistent brand representation and enhance commercial performance through visual storytelling techniques.

• Tailor global visual strategies to meet regional requirements, store layouts, customer traffic patterns, and localized business insights.

• Oversee the execution of monthly floorsets, initiatives, tests, window displays, and other visual directives.

• Conduct VM calls with field teams to communicate and troubleshoot floorsets, mapping, and VM initiatives.

• Prioritize key locations for floorset walkthroughs, leadership visits, and external assessments.

• Perform store visits and follow-ups, offering hands-on coaching and visual merchandising training.

• Facilitate Zoom/Teams walkthroughs and virtual interactions for remote and opportunity locations.

• Manage store photo reviews, summarize progress to NA Retail and GVE teams, and provide constructive feedback.

• Evaluate talent, identify high performers and opportunities, and lead VM training sessions and workshops.

• Assist in the development and training of the Visual Merchandising Program.

• Collaborate with Global Visual Merchandising on seasonal strategies and brand messaging.

• Partner with NA Buying and Wholesale to harmonize brand storytelling with commercial objectives.

• Take ownership of creative layout planning for seasonal window displays and in-store presentation mapping.

• Support promotional and signage communications while resolving any promotional discrepancies.

• Aid in art direction and installation of seasonal window displays and animations.

• Manage FRSO and validate floor plans for new store openings and relocations.

• Conduct visual audits during wholesale and travel retail visits.

• Adjust visual guidelines for various wholesale partners and travel retail settings.

• Uphold brand integrity through visual weight, product density, color transitions, styling, and display execution.

• Travel 40–60% of the time each month throughout the region and manage the travel budget.

⛳️ Requirements

• 40–60% travel throughout the region each month.

• Capability to manage a personal travel budget monthly.

• Proficiency in leading visual merchandising execution across retail and wholesale locations.

• Ability to conduct store visits, visual audits, coaching, and VM training sessions.

• Skill in collaborating with Global Visual Merchandising, NA Buying, Wholesale, and store operations.

• Competence in planning seasonal windows, in-store presentations, floor plans, signage, and marketing distributions.

• Ability to manage FRSO (Fixture & Replenishment Store Orders).

• Support for new store openings and relocations.

• Oversight of wholesale and travel retail visual merchandising standards.

• Ability to work effectively with remote and international/LTAM locations.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401 (K)

• Paid Paternity and Maternity leave

• Commuter Benefits

• Disability insurance

• Tuition assistance