Regional Sales Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the performance of the Canada Adult Use sales team within the designated province.

• Oversee recruitment, coaching, resource allocation, and performance management to foster a high-performing team.

• Direct provincial sales objectives, strategy formulation, forecasting, sales resource planning, and budgeting.

• Enhance brand and consumer awareness through community engagement initiatives.

• Cultivate relationships with key stakeholders to stimulate sales growth, identify trends, and educate customers.

• Supervise business development within assigned provinces and formulate strategic sales approaches.

• Develop and execute sales strategies that align with integrated business planning.

• Evaluate sponsorship and event opportunities to promote the brand in accordance with regulations.

• Meet revenue, market share, profit, and other financial and sales performance goals.

• Manage and delegate KPIs to Territory Managers, including volume and share, distribution, product placement, pricing, product quality, route-plan compliance, and brand merchandising.

• Establish and manage sales budgets encompassing salaries and benefits, travel and expenses, and trade spending.

• Collaborate with Creative and Marketing teams to implement marketing programs, strategies, and events.

• Design geographical territories for managers to facilitate effective route management.

• Foster a positive sales culture that reflects Canopy’s values and objectives.

• Perform additional duties as assigned.

⛳️ Requirements

• Prior Sales Management experience, demonstrating success in leading and developing a successful sales team, including hiring, training, and mentoring.

• Proven success in enhancing brand awareness within a Province through innovative thinking.

• A strong curiosity about customer motivations and the ability to transform that curiosity into sales opportunities.

• Entrepreneurial mindset.

• Strong leadership skills to manage a highly skilled team and collaborate with diverse internal and external stakeholders.

• Demonstrated history of team management with positive outcomes in setting and achieving KPIs.

• Clean driver's abstract required.

• Technologically proficient and comfortable operating in a data-driven environment.

• Experience in Beverage Alcohol or related industries is an asset.

• 5+ years of experience in Sales, Team Management, Brand Management, and event sponsorship.

• Proven ability to work remotely and independently.

• Successful completion of background and reference checks.

🏝️ Benefits

• Extended health and dental coverage.

• Paid vacation.

• Participation in the employer-supported retirement savings program.

• Car allowance.