Regional Program Director

This is a fully remote position, open to applicants in California.

📋 Description

• Lead a regional team of Program Development Managers (PDMs).

• Take charge of TULSA-PRO Procedure expansion throughout the region.

• Hire, train, and nurture PDMs to cultivate clinical champions, enhance established programs, and achieve quota targets.

• Drive TULSA-PRO Procedure growth in alignment with regional quotas.

• Identify, recruit, and onboard top-tier PDM talent.

• Train and develop PDMs utilizing the PDM Competency Rubric, field coaching, and regular performance evaluations.

• Spend a significant amount of time in the field with PDMs through ride-alongs, account planning, quarterly business reviews, and essential client meetings.

• Develop the regional business strategy and establish territory quotas and priorities in collaboration with the VP of US Sales.

• Review PDM account and territory strategies, holding the team accountable for their progress.

• Manage team performance, acknowledge high achievers, coach to the established standards, and address any underperformance.

• Engage with senior hospital and IDN leaders in key accounts to secure program prioritization and resources.

• Collaborate with the Regional Business Director and Capital Sales Executives to synchronize capital and program growth initiatives.

• Coordinate with Clinical, Marketing, Market Access, Clinical Scientists, and Service teams to eliminate regional growth barriers.

• Oversee the regional business operations, including forecasting, pipeline management, CRM, budgeting, expenses, and reporting to the VP of US Sales.

• Ensure compliance with regulatory standards, the AdvaMed Code of Ethics, internal SOPs, and Profound Medical policies.

⛳️ Requirements

• A minimum of a Bachelor’s degree or equivalent experience is required.

• At least 8 years of experience in medical device sales.

• A minimum of 3 years in a sales leadership role.

• Proven track record of achieving team quota targets.

• Demonstrated success in hiring, training, and developing sales talent, with a history of promotions from within the team.

• Documented success in increasing procedure volume or utilization within an existing customer base.

• Experience working with hospital executives and leaders within IDN/health systems.

• Strong skills in business planning, forecasting, and analytics.

• Exceptional communication, presentation, and coaching abilities.

• Proficient in CRM tools, Excel, and PowerPoint.

• Preferred experience in capital-plus-procedure, robotic, novel, or image-guided therapy sales leadership.

• Experience with Class II/III medical devices is preferred.

• Familiarity with clinical environments in urology, radiology, or oncology is preferred.

• An MBA is a plus.

• Candidates may reside in the surrounding West region, including neighboring states, as long as they are near a major airport.

🏝️ Benefits

• Commitment to diversity and equal opportunity in the workplace.

• Recruitment, selection, and/or assessment accommodations available for individuals with disabilities.