Regional Performance Marketing Manager – Automotive, Multi-Location Retail

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Take charge of the daily performance of digital and retail marketing for a network of dealership locations.

• Oversee the effectiveness of paid search, paid social, display, retargeting, geo-targeted, and local digital marketing campaigns.

• Assess campaign performance and suggest adjustments to spending, targeting, messaging, and channel strategies.

• Collaborate with centralized marketing and media teams to optimize efforts and make incremental investments.

• Track and report on VDP views, website traffic, lead generation, cost per lead, conversion rates, closing ratios, marketing expenditures, cost per sale, and ROI.

• Convert marketing data into actionable insights for regional and dealership leadership.

• Identify campaigns that are underperforming and devise corrective action plans.

• Oversee dealership marketing budgets, including spending, pacing, and reallocations.

• Work alongside General Managers, sales leaders, and fixed operations leaders to align marketing programs with inventory, sales, service capacity, seasonality, and local market dynamics.

• Deliver marketing performance reviews and recommendations to store leadership.

• Manage OEM marketing requirements, co-op compliance, and documentation for reimbursement.

• Coordinate efforts with agencies, technology partners, and third-party vendors; track KPIs, deliverables, and timelines.

• Monitor online reviews, CSI, and customer sentiment through Kenect and other reputation management tools.

• Supervise store-level social media activities, posting frequency, and adherence to company and FTC regulations.

• Manage the execution, approvals, and milestones of regional and store-level campaigns across multiple locations.

⛳️ Requirements

• Minimum of 3 years of experience in performance marketing, digital marketing, retail marketing, or paid media.

• Proven experience in managing or evaluating Google Ads, paid social, display, or other digital advertising campaigns.

• Demonstrated ability to analyze marketing KPIs and provide recommendations based on performance data.

• Experience handling substantial marketing budgets.

• Proficient in Excel, reporting, and creating dashboards.

• Capacity to collaborate directly with operational leaders and articulate marketing performance in practical business terms.

• Strong organizational and project management capabilities.

• Comfortable juggling multiple locations, campaigns, priorities, and deadlines.

• Automotive dealership marketing experience is highly preferred.

• Experience in RV, powersports, or other multi-location retail marketing is strongly preferred.

• Experience supporting multiple stores, locations, or geographic markets is strongly preferred.

• Familiarity with automotive VDPs, lead funnels, DMS/CRM platforms, and digital retail metrics is strongly preferred.

• Experience with OEM co-op or manufacturer marketing compliance is strongly preferred.

• Fixed operations/service marketing experience is strongly preferred.

• Experience managing agencies and digital marketing vendors is strongly preferred.

• Must reside in or near Springfield, Illinois; Central/Western Illinois; Madison, Wisconsin; La Crosse, Wisconsin; or Hastings, Minnesota.

• Willingness to travel regularly to regional dealerships and approximately once monthly to Delavan, Wisconsin.

🏝️ Benefits

• Flexible remote, field-based work arrangement.

• Opportunity to shape marketing performance across an entire region.

• Direct collaboration with dealership leadership and a centralized marketing organization.

• Focused work aimed at achieving measurable results.