Regional Performance Marketing Manager – Automotive, Multi-Location Retail

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Take charge of the daily performance of digital and retail marketing for a portfolio of dealership locations.

• Oversee paid search, paid social, display, retargeting, geo-targeted, and local digital campaigns.

• Assess campaign effectiveness and suggest adjustments to spending, targeting, messaging, and channel mix.

• Monitor and report on VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing expenditure, cost per sale, and ROI.

• Convert marketing data into actionable insights for regional and dealership leadership.

• Pinpoint underperforming campaigns and devise corrective action plans.

• Supervise marketing budgets and ensure spending aligns with regional and store-level budgets.

• Identify pacing issues, unutilized budgets, and opportunities for spend reallocation.

• Collaborate with General Managers, sales leaders, and fixed-operations leaders.

• Align marketing initiatives with inventory levels, sales goals, service capacity, seasonal opportunities, and local market dynamics.

• Deliver marketing-performance evaluations and suggestions to store leadership.

• Manage OEM marketing requirements, co-op compliance, and reimbursement documentation.

• Act as the primary day-to-day contact for agencies, technology partners, and third-party vendors.

• Evaluate vendor performance against KPIs, deliverables, and timelines.

• Monitor online reviews, CSI, and customer sentiment through Kenect and other reputation-management tools.

• Oversee store-level social media activities, posting frequency, and adherence to company and FTC regulations.

• Organize regional and store-level campaign execution, approvals, and milestones.

⛳️ Requirements

• Minimum of 3 years of experience in performance marketing, digital marketing, retail marketing, or paid media.

• Proven experience in managing or evaluating Google Ads, paid social, display, or other digital advertising campaigns.

• Demonstrated ability to analyze marketing KPIs and provide recommendations based on performance.

• Experience managing substantial marketing budgets.

• Proficient in Excel, reporting, and dashboard creation.

• Ability to work closely with operational leaders and articulate marketing performance in practical business terms.

• Strong organizational and project management abilities.

• Comfortable handling multiple locations, campaigns, priorities, and deadlines.

• Automotive dealership marketing experience is highly preferred.

• Experience in RV, powersports, or other multi-location retail marketing is strongly preferred.

• Familiarity with supporting multiple stores, locations, or geographic markets is strongly preferred.

• Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms, and digital retail metrics is strongly preferred.

• OEM co-op or manufacturer marketing compliance experience is strongly preferred.

• Experience in fixed operations/service marketing is strongly preferred.

• Experience managing agencies and digital marketing vendors is strongly preferred.

• Applicants must reside in or near Springfield, Illinois; Central/Western Illinois; Madison, Wisconsin; La Crosse, Wisconsin; or Hastings, Minnesota.

🏝️ Benefits

• Flexible, remote, field-based work arrangement.

• Opportunity to impact marketing performance across an entire region.

• Collaborate directly with dealership leadership and a centralized marketing organization.

• Gain exposure to multiple states and OEM brands.