Regional Performance Marketing Manager – Automotive, Multi-Location Retail

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Oversee the daily performance of digital and retail marketing for a range of dealership locations.

• Supervise paid search, paid social, display, retargeting, geo-targeted, and local digital marketing campaigns.

• Assess campaign performance and suggest adjustments to budget allocation, targeting, messaging, and channel strategy.

• Collaborate with centralized marketing and media teams for optimizations and additional investments.

• Monitor and report on VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing expenditures, cost per sale, and ROI.

• Convert marketing data into actionable insights for regional and dealership leadership.

• Recognize underperforming campaigns and create corrective action plans.

• Oversee marketing budgets and track spending at both regional and store levels.

• Identify pacing problems, unutilized budgets, and opportunities for reallocating funds.

• Collaborate with General Managers, sales leaders, and fixed-operations leaders.

• Align marketing initiatives with inventory, sales goals, service capacity, seasonal trends, and local market conditions.

• Deliver marketing performance evaluations and recommendations to store leadership.

• Manage OEM marketing requirements, co-op compliance, and reimbursement documentation.

• Act as the primary contact for agencies, technology partners, and third-party vendors on a daily basis.

• Evaluate vendor performance against KPIs, deliverables, and timelines.

• Track online reviews, CSI, and customer sentiment using Kenect and other reputation management tools.

• Supervise store-level social media activity, posting frequency, and compliance with company and FTC regulations.

• Coordinate the execution of regional and store-level campaigns.

• Handle multiple campaigns, locations, and deadlines while ensuring timely approvals and milestones are met.

⛳️ Requirements

• A minimum of 3 years of experience in performance marketing, digital marketing, retail marketing, or paid media.

• Proficient in managing or evaluating Google Ads, paid social, display, or other digital advertising campaigns.

• Proven track record in analyzing marketing KPIs and providing recommendations based on performance data.

• Experience in managing substantial marketing budgets.

• Strong skills in Excel, reporting, and dashboard creation.

• Ability to work closely with operational leaders and articulate marketing performance in practical business terms.

• Excellent organizational and project management capabilities.

• Comfortable managing multiple locations, campaigns, priorities, and deadlines.

• Automotive dealership marketing experience is highly desired.

• Experience in RV, powersports, or other multi-location retail marketing is strongly preferred.

• Background in supporting multiple stores, locations, or geographic markets is strongly preferred.

• Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms, and digital retail metrics is strongly preferred.

• Experience with OEM co-op or manufacturer marketing compliance is strongly preferred.

• Fixed operations/service marketing experience is strongly preferred.

• Proven experience in managing agencies and digital marketing vendors is strongly preferred.

• Must reside in or close to Springfield, IL; Central/Western Illinois; Madison, WI; La Crosse, WI; or Hastings, MN.

• Applicants from outside the specified markets will not be considered.

• Willingness to travel frequently to dealerships in the region and approximately once a month to Delavan, WI.

🏝️ Benefits

• Remote, field-based work arrangement.

• Regular travel to dealerships in the region.

• About one trip per month to Delavan, WI.