Regional Marketing Lead – Northeast

This is a fully remote position, open to applicants in Connecticut, +5 more states.

📋 Description

• Design and implement regional marketing initiatives that enhance customer engagement, increase pipeline growth, and boost revenue across Dealer, Distributor, and Retail channels.

• Collaborate with regional sales leaders to ensure marketing efforts are aligned with territory objectives, target accounts, and growth strategies.

• Formulate and execute comprehensive regional go-to-market and omni-channel marketing plans.

• Adapt national campaigns, product launches, and business priorities to suit regional markets.

• Analyze market trends, assess competitive activities, gather customer feedback, and identify growth opportunities.

• Organize and manage regional events, trade shows, dealer functions, training sessions, ride-alongs, and customer experiences.

• Create account-specific events and engagement programs alongside sales teams to cultivate pipeline growth.

• Oversee event logistics, budget management, communications, follow-up actions, and performance evaluations.

• Work in partnership with Brand, Content, Digital, and Product Marketing teams to develop regional messaging and creative assets.

• Implement regional merchandising, sales enablement tools, marketing materials, and branch support initiatives.

• Conduct education, onboarding, training, dealer enablement, product training, and customer development initiatives.

• Develop account-based marketing strategies for priority dealers and customer segments.

• Assist in loyalty, rebate, dealer incentive, and co-op marketing programs.

• Plan and execute integrated demand generation strategies across events, digital channels, dealer marketing, and local partnerships.

• Ensure alignment of activities with territory plans, sales goals, and key customer segments.

• Manage marketing expenditures and program budgets.

• Monitor, analyze, and report performance metrics through Salesforce CRM, including pipeline contribution, campaign ROI, lead quality, and conversion rates.

• Report directly to the Senior Marketing Manager – East/West Division.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field is required.

• 5-7 years of marketing experience, with a strong focus on field marketing, regional marketing, demand generation, customer marketing, or channel marketing.

• Willingness to travel up to 40% of the time.

• Must be located within the Northeastern United States.

• Proven track record of contributing to localized marketing strategies that enhance customer engagement, pipeline growth, and revenue results.

• Experience in collaborating with sales teams on territory-focused marketing plans and strategies for customer acquisition, retention, and growth.

• Demonstrated experience in leading integrated, multi-channel marketing initiatives, including events, account-based marketing, local demand generation, and customer enablement.

• Previous experience in dealer, distributor, channel marketing, or two-step distribution business models is preferred.

• Strong analytical skills, utilizing Voice of Customer insights, market intelligence, sales data, and competitive analysis.

• Robust strategic and tactical planning abilities tied to business objectives and revenue outcomes.

• Strong business acumen and the ability to make data-driven recommendations.

• Capacity to influence stakeholders without direct authority and foster alignment among diverse groups.

• Excellent communication, presentation, and storytelling abilities.

• Proven capability to lead initiatives, ensure accountability, and achieve results collaboratively.

• Strong project management and organizational skills.

• Proactive, solutions-oriented mindset with a focus on continuous improvement.

• Experience in evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI.

• Proficiency in Microsoft Office Suite, Salesforce CRM, and various marketing technology platforms.

• Ability to mentor, coach, and nurture the development of others through influence and leadership.

🏝️ Benefits

• Eligibility for annual incentive bonuses.

• Comprehensive health benefits.

• 401(k) retirement plan.

• Employee stock purchase program.

• Disability benefits.

• Life insurance coverage.

• Critical illness insurance options.

• Accident insurance.

• Parental leave policies.

• Caregiver leave provisions.

• Tuition reimbursement programs.

• Paid time off benefits.

• Wellness programs available to employees.