Regional Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Design and lead the B2B digital growth strategy to capture leads from medium and large enterprises.

• Develop a replicable and scalable model for multichannel acquisition and nurturing.

• Prioritize markets and segments through data analysis and hypothesis validation.

• Execute demand generation strategies and optimize campaigns aimed at decision-makers.

• Implement continuous experimentation through A/B testing and multivariate testing.

• Measure and optimize CAC, LTV, pipeline velocity, and payback period using dashboards.

• Design and implement PR strategies to enhance Kashio's reputation.

• Manage relationships with media, journalists, influencers, and thought leaders.

• Coordinate press releases, interviews, thought leadership articles, and launch coverage.

• Oversee crisis communication management and safeguard the corporate image.

• Drive brand positioning and support regional launch initiatives.

• Identify and segment strategic accounts in collaboration with the sales team.

• Implement personalized and multichannel nurturing flows for stakeholders of each account.

• Measure the effectiveness of ABM initiatives through engagement KPIs, pipeline velocity, and revenue.

⛳️ Requirements

• Professional degree in Marketing, Business Engineering, Communication, Administration, or related fields.

• Studies in Growth, PR, ABM, digital strategy, or similar areas.

• Over 5 years of experience in B2B digital marketing, particularly in SaaS or technology environments.

• Experience leading regional or multi-country initiatives, ideally in Latin America.

• Proven track record in acquisition strategies, brand building, and public relations within high-growth B2B companies, preferably in Fintech, payments, and/or B2B technology.

• Proficient in Google Ads, LinkedIn Ads, GA4, CRM (Zoho, HubSpot, Salesforce), and BI tools (Power BI, Looker).

• Experience with media management and PR platforms (Meltwater, PR Newswire, or others).

• Knowledge of marketing automation, lead scoring, and personalized journeys.

• Familiarity with AI tools applied to marketing and PR (ChatGPT, Jasper, Mutiny, Smartly.io, predictive analytics, and dynamic journey personalization).

• Advanced English skills (oral and written).

• Portuguese is an advantage.

• MBA is a plus.

• Strong analytical skills and strategic thinking for data-driven decision-making.

• Effective communication skills for both technical and non-technical audiences.

• Leadership, collaborative work, and influencing abilities.

• Results-oriented, strategic thinking, and proactive approach.

• Ability to present and explain complex strategies clearly and persuasively.

• Crisis management and corporate reputation handling capabilities.

🏝️ Benefits

• Opportunity to impact the growth of an expanding international Fintech.

• Role with executive visibility and potential for strategic leadership in the medium term.

• Collaborative, agile work environment focused on real results.

• Remote work.